Prodege - M&A Summary, Ownership, and Business Overview

Internet Software And ServicesCompany

Prodege M&A Summary

Prodege has acquired 6 companies of its own, including 4 in the last 5 years.

Prodege’s largest acquisition to date was in 2016, when it acquired MyPoints.com for $13M. Prodege has acquired in 4 different US states, and 2 countries. The Company’s most targeted sectors include internet software and services (67%) and marketing (34%).

Prodege Ownership

Who owns Prodege?

Prodege is owned by Great Hill Partners. It was acquired on November 15, 2021.

Is Prodege PE-backed?

Yes. Prodege is owned by private equity investor Great Hill Partners.

Prodege Business Overview

Where is Prodege headquartered?

Prodege is headquartered in El Segundo, California.

What sector is Prodege in?

Prodege is an internet software and services company.

When was Prodege founded?

Prodege was founded in 2005.

M&A Summary

  • M&A Total Activity6
    • M&A Buy Activity6
  • Total Sectors Invested 2
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 2
  • M&A Advisors 2

Prodege

Prodege LLC

2030 E Maple Avenue,
El Segundo, California 90245
United States,
www.prodege.com

Prodege is an online marketing and consumer insights platform, Prodege (pro-dé-gée) leverages its global audience of reward program members to power its business solutions. Prodege was founded n 2005 and is based in El Segundo, California.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.8/yr) # 2 1 - 3 - - 6
vol $13M $13M
Sell (0.0/yr) # - - - - - - 0
  6

Most Recent M&A

Company Date Value Type
AdGate Media 2022-07-11 - Add-on Acquisition
Manhasset, New York · www.adgatemedia.com
BitBurst GmbH 2022-07-06 - Add-on Acquisition
Monheim am Rhein, Germany · www.bitburst.net
Pollfish, Inc. 2022-02-01 - Add-on Acquisition
New York, New York · www.pollfish.com
Upromise, Inc. 2020-06-01 - Divestiture
Newton, Massachusetts · www.upromise.com
ShopAtHome.com 2017-08-10 - Add-on Acquisition
Greenwood Village, Colorado · www.shopathome.com
MyPoints.com, Inc. 2016-04-19 13M USD Divestiture
San Francisco, California · www.mypoints.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 4 (67%) 13M (100%) - -
Marketing 2 (33%) - - -
Total 6 $13M - -

By Geo

State/Country Buy Value Sell Value
United States 5 13M - -
  New York 2 - - -
  Massachusetts 1 - - -
  Colorado 1 - - -
  California 1 13M - -
Germany 1 - - -
Domestic 5 (83%) 13M (100%) - -
Cross-border 1 (17%) - - -
Total 6 $13M - -

Top M&A Advisors

Legal Deals
Cooley
2
Greenfort
1

Deal Values

buy # Total
< $100M 1 $13M
TOTAL $13M
Largest MyPoints.com, Inc.
$13M (2016-04-19)

M&A Connections

Deals
Acquired from
Strategic(s)
33%
2 (33%)

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