OptimizeRx Mergers & Acquisitions

OptimizeRx M&A Summary

OptimizeRx has acquired 4 companies, including 2 in the last 5 years.

OptimizeRx’s largest acquisition to date was in 2023, when it acquired Healthy Offers for $95M. OptimizeRx has acquired in 4 different US states. The Company’s most targeted sectors include information technology (50%) and marketing (25%).

M&A Summary

  • M&A Total Activity4
    • M&A Buy Activity4
  • Total Sectors Invested 3
  • Total Countries Invested 1

OptimizeRx

OptimizeRx Corp.

260 Charles Street Suite 302,
Waltham, Massachusetts 02453
United States,
(248) 651-6568
www.optimizerx.com

All (4) Buy (4) Sell (-)
Date Target Value
$mlns
Transaction Type Acquirer Seller SRC
Link
2023-10-12 Medicx Health (Medicx) · Marketing
Scottsdale, Arizona · www.medicxhealth.com

Medicx is a healthcare consumer-focused omnichannel marketing and analytics company. Medicx uniquely supports brand and agency clients to plan optimized audience targets, execute efficient omni-channel engagement, as well as measure performance across all channels in a single closed-loop and privacy-compliant environment. Medicx was founded in 2006 and is based in Scottsdale, Arizona.

Advisors: Canaccord Genuity , Weiss Brown
95 Add-on Acquisition

OptimizeRx
Advisors: Blank Rome , RBC Capital Markets

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