MetrixLab - M&A Summary, Ownership, and Business Overview

MediaCompany

MetrixLab M&A Summary

MetrixLab has acquired 3 companies of its own. A total of 1 acquisition came from private equity firms.

MetrixLab has acquired in 2 different US states, and 2 countries. The Company’s most targeted sectors include media (67%) and business services (34%).

MetrixLab Ownership

Who owns MetrixLab?

MetrixLab is owned by Toluna. It was acquired on May 15, 2023.

MetrixLab Business Overview

Where is MetrixLab headquartered?

MetrixLab is headquartered in Rotterdam, Netherlands.

What sector is MetrixLab in?

MetrixLab is a media company.

M&A Summary

  • M&A Total Activity3
    • M&A Buy Activity3
  • Total Sectors Invested 2
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 2

MetrixLab

MetrixLab BV

Wilhelminakade, 312,
Rotterdam, 3072 AR
Netherlands,
+31 10 20 30 700
www.metrixlab.com

MetrixLab is a provider of consumer insights and marketing analytics. MetrixLab helps global and local brands to drive more impact, and forges partnerships to drive sustainably equitable growth. MetrixLab is based in Rotterdam, Netherlands.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 3 - - - - - 3
Sell (0.0/yr) # - - - - - - 0
  3

Most Recent M&A

Company Date Value Type
Oxyme B.V. 2014-03-11 - Add-on Acquisition
Amsterdam, Netherlands · ww.oxyme.com
MarketTools, Inc. 2012-07-09 - Add-on Acquisition
San Francisco, California · www.markettools.com
CRM Metrix, Inc. 2011-11-08 - Add-on Acquisition
Secaucus, New Jersey · www.crmmetrix.com
View All >>

Business Unit M&A

Company Acquired Add-On/Sale Date #
MarketTools, Inc. 2012-07-09 CustomerSat, Inc. 2012-08-22 1
San Francisco, California · www.markettools.com San Francisco, California

M&A by Sector

Sector Buy # Value Sell # Value
Media 2 (67%) - - -
Business Services 1 (33%) - - -
Total 3 - - -

By Geo

State/Country Buy Value Sell Value
United States 2 - - -
  New Jersey 1 - - -
  California 1 - - -
Netherlands 1 - - -
Domestic 1 (33%) - - -
Cross-border 2 (67%) - - -
Total 3 - - -

M&A Connections

Deals
Acquired from
Investor(s)
33%
1 (33%)
Strategic(s)
33%
1 (33%)

Company Summary

SECTOR

Media

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