SoftwareCompany
Marketing Analytics Ownership
Who owns Marketing Analytics?
Marketing Analytics is owned by Nielsen. It was acquired on August 9, 2011.
Marketing Analytics Business Overview
Where is Marketing Analytics headquartered?
Marketing Analytics is headquartered in Evanston, Illinois.
What sector is Marketing Analytics in?
Marketing Analytics is a software company.
When was Marketing Analytics founded?
Marketing Analytics was founded in 1991.
Software M&A Summary in 2011
Out of 60 sectors in the Mergr database, software ranked 2 in number of deals in 2011. The largest software acquisition in 2011 was Autonomy - which was acquired by HP for $11.7B.
Join Mergr to view all 459 acquisitions of software companies in 2011, including 55 acquisitions by private equity firms, and 404 by strategics.