Lamar - M&A Summary and Business Overview

MarketingCompany

Lamar M&A Summary

Lamar has acquired 19 companies, including 5 in the last 5 years. A total of 7 acquisitions came from private equity firms.

Lamar’s largest acquisition to date was in 2018, when it acquired Fairway Outdoor Advertising - Five US Markets for $419M. Lamar has acquired in 12 different US states. The Company’s most targeted sectors include marketing (94%) and media (7%).

Lamar Business Overview

Where is Lamar headquartered?

Lamar is headquartered in Baton Rouge, Louisiana.

What is Lamar’s revenue?

Lamar disclosed revenue of 2,110M USD for 2023 and 2,032M USD for 2022.

How many employees does Lamar have?

Lamar has 3,350 employees.

What sector is Lamar in?

Lamar is a marketing company.

When was Lamar founded?

Lamar was founded in 1902.

M&A Summary

  • M&A Total Activity16
    • M&A Buy Activity16
  • Total Sectors Invested 2
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 10
  • M&A Advisors 1

Lamar

Lamar Advertising Co.

5321 Corporate Boulevard,
Baton Rouge, Louisiana 70808
United States,
(225) 926-1000
www.lamar.com

Lamar is an outdoor marketing company that looks to sell advertising on billboards, buses, shelters, benches, and logo plates. Lamar operates thousands of placards across the US and serves a variety of local and national advertisers. Lamar was founded in 1902 and is headquartered in Baton Rouge, Louisiana.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.6/yr) # 13 - 2 1 - - 16
vol $707M $707M
Sell (0.0/yr) # - - - - - - 0
  16

Most Recent M&A

Company Date Value Type
Burkhart Advertising, Inc. 2022-05-04 - Add-on Acquisition
South Bend, Indiana · www.burkhartadv.com
Colossal Media 2021-12-07 - Add-on Acquisition
Brooklyn, New York · www.colossalmedia.com
Vistar Media 2021-07-16 - Add-on Acquisition
New York, New York · www.vistarmedia.com
Ashby Street Outdoor Holdings LLC 2019-07-15 - Add-on Acquisition
Fayetteville, Arizona · www.ashbystoutdoor.com
Fairway Outdoor Advertising LLC - Five US Markets 2018-12-21 419M USD Divestiture
Greenville, South Carolina
Steen Outdoor Advertising 2017-08-04 - Add-on Acquisition
Philadelphia, Pennsylvania · www.steen.com
Alliance Airport Advertising 2015-07-07 - Add-on Acquisition
Las Vegas, Nevada · www.allianceairportadvertising.com
The Younger Agency - Airport Advertising Division 2015-03-19 - Divestiture
Reno, Nevada
Marco Outdoor Advertising, Inc. 2014-08-06 - Add-on Acquisition
New Orleans, Louisiana · www.marcooutdoor.com
NextMedia Outdoor, Inc. 2012-10-31 145M USD Add-on Acquisition
Englewood, Colorado
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 15 (94%) 707M (100%) - -
Media 1 (6%) - - -
Total 16 $707M - -

By Geo

State/Country Buy Value Sell Value
United States 16 707M - -
  New York 2 - - -
  Nevada 2 - - -
  Louisiana 2 - - -
  Arizona 2 - - -
  Texas 1 - - -
  South Carolina 1 419M - -
  Pennsylvania 1 - - -
  Oregon 1 43M - -
  New Mexico 1 - - -
  Indiana 1 - - -
  Colorado 1 145M - -
  California 1 100M - -
Total 16 $707M - -

Top M&A Advisors

Legal Deals
Locke Lord
 1

Deal Values

buy # Total
$100M to $1B 2 $564M
< $100M 2 $143M
TOTAL $707M
Largest Fairway Outdoor Advertising LLC - Five US Markets
$419M (2018-12-21)

M&A Connections

Deals
Acquired from
Investor(s)
25%
4 (25%)
Strategic(s)
19%
3 (19%)

Company Summary

SECTOR

Marketing

Revenue

2,110   4% 2023
2,032   14% 2022
1,787   14% 2021
1,569   11% 2020
1,754   8% 2019
1,627   6% 2018
1,541   3% 2017
1,500   11% 2016
1,353   6% 2015
1,287   4% 2014
1,246   6% 2013
1,179   2012
(millions of USD) Show More Show Less

Employees

3,350

Established

1902

Public

NASDAQ: LAMR

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Louisiana Companies , Marketing Companies , United States Companies , Louisiana Marketing Companies , Louisiana Marketing with Acquisitions , Louisiana Marketing with Divestitures

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