M&A Deal Summary

Lamar Acquires Fairway Outdoor Advertising - Five US Markets

On December 21, 2018, Lamar acquired marketing company Fairway Outdoor Advertising - Five US Markets from Fairway Outdoor Advertising for 419M USD

Acquisition Highlights
  • This is Lamar’s 11th transaction in the Marketing sector.
  • This is Lamar’s largest (disclosed) transaction.
  • This is Lamar’s 12th transaction in the United States.
  • This is Lamar’s 1st transaction in South Carolina.

M&A Deal Summary
Date 2018-12-21
Target Fairway Outdoor Advertising - Five US Markets
Sector Marketing
Buyer(s) Lamar
Sellers(s) Fairway Outdoor Advertising
Deal Type Divestiture
Deal Value 419M USD

Target

Fairway Outdoor Advertising - Five US Markets

Greenville, South Carolina, United States
Fairway Outdoor Advertising LLC's business in five US markets includes more than 8,500 billboard faces, and more than 135 digital displays, in North Carolina, South Carolina, Georgia and Wisconsin.

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Buyer(S) 1

Buyer

Lamar

Baton Rouge, Louisiana, United States
Category Company
Founded 1902
Sector Marketing
Employees3,350
Revenue 2.1B USD (2023)
DESCRIPTION
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.

Lamar is an outdoor marketing company that looks to sell advertising on billboards, buses, shelters, benches, and logo plates. Lamar operates thousands of placards across the US and serves a variety of local and national advertisers. Lamar was founded in 1902 and is headquartered in Baton Rouge, Louisiana.

DEAL STATS #
Overall 12 of 16
Sector (Marketing) 11 of 15
Type (Divestiture) 3 of 3
State (South Carolina) 1 of 1
Country (United States) 12 of 16
Year (2018) 1 of 1
Size (of disclosed) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-04 Steen Outdoor Advertising

Philadelphia, Pennsylvania, United States

Steen Outdoor Advertising is a provider of outdoor advertising in the Philadelphia region. Founded in 1932, Steen offers high traffic static and digital billboard locations throughout Philadelphia and the surrounding suburbs, New Jersey and Delaware.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-15 Ashby Street Outdoor Holdings

Fayetteville, Arizona, United States

Ashby Street Outdoor Holdings LLC is an outdoor advertising company. Ashby Street operates 91 LED displays with fully automated content management and scheduling. Ashby Street Outdoor Holdings LLC was founded in 2011 and is based in Fayetteville, Arizona.

Buy -

Seller(S) 1

SELLER

Fairway Outdoor Advertising

Duncan, South Carolina, United States
Category Company
Founded 1993
Sector Marketing
DESCRIPTION

Fairway Outdoor Advertising LLC was formerly known as Naegele Outdoor Advertising, Inc. is the fifth largest outdoor advertising company in the United States and one of the largest privately held companies in the industry.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (South Carolina) 1 of 1
Country (United States) 1 of 1
Year (2018) 1 of 1
Size (of disclosed) 1 of 1
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