Heartland - Ownership and Business Overview

Consumer ProductsCompany

Heartland Ownership

Who owns Heartland?

Heartland is owned by WD-40 Company. It was acquired on June 3, 2002.

Heartland Business Overview

Where is Heartland headquartered?

Heartland is headquartered in Kansas City, Missouri.

What sector is Heartland in?

Heartland is a consumer products company.

Consumer Products M&A Summary in 2002

Out of 60 sectors in the Mergr database, consumer products ranked 17 in number of deals in 2002. The largest consumer products acquisition in 2002 was Herbalife - which was acquired by Golden Gate Capital for $685M.

Join Mergr to view all 36 acquisitions of consumer products companies in 2002, including 24 acquisitions by private equity firms, and 12 by strategics.

Heartland Corporation

Kansas City, Missouri
United States,

Heartland Corporation is a marketer of carpet and fabric spot removers and cleaners. Heartland's product portfolio includes its well-known Spot Shot(R) Carpet Stain Remover, related Spot Shot products and a group of developing brands.


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