Fluent - M&A Summary and Business Overview

MarketingCompany

Fluent M&A Summary

Fluent has acquired 3 companies. It has also divested 1 asset.

Fluent’s largest acquisition to date was in 2015, when it acquired Fluent for $100M. Fluent has acquired in 3 different US states. The Company’s most targeted sectors include internet software and services (34%) and marketing (34%).

Fluent Business Overview

Where is Fluent headquartered?

Fluent is headquartered in New York, New York.

What is Fluent’s revenue?

Fluent disclosed revenue of 298M USD for 2023 and 361M USD for 2022.

How many employees does Fluent have?

Fluent has 274 employees.

What sector is Fluent in?

Fluent is a marketing company.

M&A Summary

  • M&A Total Activity4
    • M&A Buy Activity3
    • M&A Sell Activity1
  • Total Sectors Invested 3
  • Total Countries Invested 1
  • M&A Advisors 2

Fluent

Fluent, Inc. /NY/

300 Vesey Street 9th Floor,
New York, New York 10282
United States,
(646) 669-7272
www.fluentco.com

Fluent is a data-driven digital marketing services, focusing on customer acquisition, and serving over 500 consumer brands and direct marketers. Leveraging a unique data-driven platform, Fluent enables advertisers to more effectively target and engage their most valuable customers, with precision, at a massive scale. Fluent was founded in 2010 and is based in New York.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 3 - - - - - 3
vol $100M $100M
Sell (0.0/yr) # 1 - - - - - 1
  4

Most Recent M&A

Company Date Value Type
Red Violet, Inc. 2018-03-28 - Spin Off
Boca Raton, Florida · www.redviolet.com
Dragonchain, Inc. 2018-02-23 - Stake Purchase
Bellevue, Washington · www.dragonchain.com
Fluent, Inc. (old) 2015-11-17 100M USD Add-on Acquisition
New York, New York · www.fluentco.com
The Best One, Inc. 2015-03-23 - Add-on Acquisition
Lancaster, Texas
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 1 (33%) - - -
Marketing 1 (33%) 100M (100%) - -
Media 1 (33%) - - -
Information Services - - 1 (100%) -
Total 3 $100M 1 -

By Geo

State/Country Buy Value Sell Value
United States 3 100M 1 -
  Washington 1 - - -
  Texas 1 - - -
  New York 1 100M - -
  Florida - - 1 -
Total 3 $100M 1 -

Top M&A Advisors

Financial Deals
Cassel Salpeter & Co.
 1
Legal Deals
Akerman
 1

Deal Values

buy # Total
< $100M 1 $100M
TOTAL $100M
Largest Fluent, Inc. (old)
$100M (2015-11-17)

Company Summary

SECTOR

Marketing

Revenue

298   18% 2023
361   10% 2022
329   6% 2021
311   11% 2020
281   13% 2019
250   14% 2018
220   18% 2017
187   1236% 2016
14   2015
(millions of USD) Show More Show Less

Employees

274

Public

NASDAQ: FLNT

Former Name

IDI, Inc. (Tiger Media, Inc. / SearchMedia Holdings Ltd./ Cogint, Inc.)

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