M&A Deal Summary

Fluent Acquires Fluent

On November 17, 2015, Fluent acquired marketing company Fluent for 100M USD

Acquisition Highlights
  • This is Fluent’s 1st transaction in the Marketing sector.
  • This is Fluent’s largest (disclosed) transaction.
  • This is Fluent’s 2nd transaction in the United States.
  • This is Fluent’s 1st transaction in New York.

M&A Deal Summary
Date 2015-11-17
Target Fluent
Sector Marketing
Buyer(s) Fluent
Deal Type Add-on Acquisition
Deal Value 100M USD

Target

Fluent

New York, New York, United States
Fluent is a digital marketing and customer acquisition, serving over 500 consumer brands and direct marketers. Fluent was founded in 2010 and is based in New York.

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Buyer(S) 1

Buyer

Fluent

New York, New York, United States
Category Company
Sector Marketing
Employees274
Revenue 298M USD (2023)
DESCRIPTION

Fluent is a data-driven digital marketing services, focusing on customer acquisition, and serving over 500 consumer brands and direct marketers. Leveraging a unique data-driven platform, Fluent enables advertisers to more effectively target and engage their most valuable customers, with precision, at a massive scale. Fluent was founded in 2010 and is based in New York.

DEAL STATS #
Overall 2 of 3
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (New York) 1 of 1
Country (United States) 2 of 3
Year (2015) 2 of 2
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-23 The Best One

Lancaster, Texas, United States

The Best One, Inc. is a media company which provides advertising services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-23 Dragonchain

Bellevue, Washington, United States

Dragonchain, Inc. is a provider of professional services to build-out development and successful tokenization ecosystems with long-term value utilizing an incubation model. Dragonchain, Inc. was established in 2016 and is based in Bellevue, Washington.

Buy -
Mergr

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