eToys - Ownership and Business Overview

E-commerceCompany

eToys Ownership

Who owns eToys?

eToys is owned by Toys R Us. It was acquired on February 12, 2009.

eToys Business Overview

Where is eToys headquartered?

eToys is headquartered in Los Angeles, California.

How many employees does eToys have?

eToys has 940 employees.

What sector is eToys in?

eToys is an e-commerce company.

When was eToys founded?

eToys was founded in 1996.

E-commerce M&A Summary in 2009

Out of 60 sectors in the Mergr database, e-commerce ranked 49 in number of deals in 2009. The largest e-commerce acquisition in 2009 was Zappos.com - which was acquired by Amazon.com for $807M.

Join Mergr to view all 11 acquisitions of e-commerce companies in 2009, including 3 acquisitions by private equity firms, and 8 by strategics.

eToys, Inc.

12200 West Olympic Boulevard,
Los Angeles, California 90064
United States,
(310) 998-6000

eToys.com is an e-commerce company offering a broad assortment of unique toys and juvenile products. In addition to the eToys brand, the Company also sells products through BabyUniverse.com and ePregnancy.com


M&A Summary

Buy vs Sell

Year ≤ '96 '97 '98 '99 '00 '01 T
Buy (0.0/yr) # - - - - - - 0
Sell (0.2/yr) # - - - - - 1 1
vol $10M $10M
  1

Most Recent M&A

Company Date Value Type
BabyCenter LLC 2001-03-02 10M USD Divestiture
San Francisco, California · www.babycenter.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Digital Media - - 1 (100%) 10M (100%)
Total - - 1 $10M

By Geo

State/Country Buy Value Sell Value
United States - - 1 10M
  California - - 1 10M
Total - - 1 $10M

Deal Values

sell # Total
< $100M 1 $10M
TOTAL $10M
Largest BabyCenter LLC
$10M (2001-03-02)

M&A Connections

Deals
Divested to
Strategic(s)
100%
1 (100%)

Company Summary

SECTOR

E-Commerce

Employees

940

Established

1996

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California Companies , E-Commerce Companies , United States Companies , California E-Commerce Companies , California E-Commerce with Acquisitions , California E-Commerce with Divestitures

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