Elida Beauty - Ownership and Business Overview

Consumer ProductsCompany

Elida Beauty Ownership

Who owns Elida Beauty?

Elida Beauty is owned by Yellow Wood Partners. It was acquired on December 18, 2023.

Is Elida Beauty PE-backed?

Yes. Elida Beauty is owned by private equity investor Yellow Wood Partners.

Elida Beauty Business Overview

Where is Elida Beauty headquartered?

Elida Beauty is headquartered in United States.

What sector is Elida Beauty in?

Elida Beauty is a consumer products company.

When was Elida Beauty founded?

Elida Beauty was founded in 2021.

Consumer Products M&A Summary in 2023

Out of 60 sectors in the Mergr database, consumer products ranked 10 in number of deals in 2023. The largest consumer products acquisition in 2023 was Sottera - which was acquired by Altria Group for $2.8B.

Join Mergr to view all 175 acquisitions of consumer products companies in 2023, including 41 acquisitions by private equity firms, and 134 by strategics.

Elida Beauty

Elida Beauty


United States,

Elida Beauty includes brands such as Q-tips, Tigi, Caress, Timotei, Impulse, Monsavon, others (Fissan, Williams, Noxzema, Brylcreem, V05, Lever 2000, Badedas, Matey). In 2022, it became a formalised Global Business Unit within Unilever Personal Care and more brands were added: Alberto Balsam, Brut, Pond's (for North American and Europe only), and St. Ives (for North American and Europe only). The transaction perimeter excludes the Pond's and St. Ives brands sold beyond North America and Europe which will remain in Unilever's Beauty & Wellbeing brand portfolio. Elida Beauty was formed in 2021.


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