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Elida Beauty Overview

Consumer ProductsCompany

Is Elida Beauty PE-backed?

Yes. Elida Beauty is owned by private equity investor Yellow Wood Partners.

Where is Elida Beauty headquartered?

Elida Beauty is headquartered in Lewisville, Texas.

What sector is Elida Beauty in?

Elida Beauty is a consumer products company.

When was Elida Beauty founded?

Elida Beauty was founded in 2021.

Elida Beauty

Elida Beauty

1655 Waters Ridge Dr.,
Lewisville, Texas 75057
United States,
www.elidabeauty.com

Elida Beauty includes brands such as Q-tips, Tigi, Caress, Timotei, Impulse, Monsavon, others (Fissan, Williams, Noxzema, Brylcreem, V05, Lever 2000, Badedas, Matey). In 2022, it became a formalised Global Business Unit within Unilever Personal Care and more brands were added: Alberto Balsam, Brut, Pond's (for North American and Europe only), and St. Ives (for North American and Europe only). The transaction perimeter excludes the Pond's and St. Ives brands sold beyond North America and Europe which will remain in Unilever's Beauty & Wellbeing brand portfolio. Elida Beauty was founded in 2021 and is based in Lewisville, Texas.


Company Summary

SECTOR

Consumer Products

Revenue

1,020   2022
(millions of USD)

Established

2021


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