Convertro - Ownership and Business Overview

Internet Software And ServicesCompany

Convertro Ownership

Who owns Convertro?

Convertro is owned by AOL. It was acquired on May 6, 2014.

Convertro Business Overview

Where is Convertro headquartered?

Convertro is headquartered in Santa Monica, California.

What sector is Convertro in?

Convertro is an internet software and services company.

When was Convertro founded?

Convertro was founded in 2009.

Internet Software And Services M&A Summary in 2014

Out of 60 sectors in the Mergr database, internet software and services ranked 1 in number of deals in 2014. The largest internet software and services acquisition in 2014 was WhatsApp - which was acquired by Meta Platforms for $19.0B.

Join Mergr to view all 772 acquisitions of internet software and services companies in 2014, including 38 acquisitions by private equity firms, and 734 by strategics.

Convertro, Inc.

1453 Third Street Promenade,
Santa Monica, California 90401
United States,
www.convertro.com

Convertro Inc. is a provider of multi-touch attribution modeling technology for brands and agencies. Convertro helps marketers and agencies maximize their return on advertising spend across online and offline media channels through granular insights into each channel, format, ad creative and audience segment.


Company Summary

SECTOR

Internet Software and Services

Established

2009

Subsidiary of

Adap.tv, Inc.

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