Baïja - Ownership and Business Overview

Consumer ProductsCompany

Baïja Ownership

Who owns Baïja?

Baïja is owned by Ciclad. It was acquired on November 15, 2023.

Is Baïja PE-backed?

Yes. Baïja is owned by private equity investor Ciclad.

Baïja Business Overview

Where is Baïja headquartered?

Baïja is headquartered in Paris, France.

What sector is Baïja in?

Baïja is a consumer products company.

When was Baïja founded?

Baïja was founded in 2012.

Consumer Products M&A Summary in 2023

Out of 60 sectors in the Mergr database, consumer products ranked 10 in number of deals in 2023. The largest consumer products acquisition in 2023 was Sottera - which was acquired by Altria Group for $2.8B.

Join Mergr to view all 171 acquisitions of consumer products companies in 2023, including 39 acquisitions by private equity firms, and 132 by strategics.

Baïja

Baïja

Paris, 75016
France,
+33 0149380096
www.baija.com

Baïja distributes natural and scented cosmetics such as skin care products (for the face and body), eau de parfum and home fragrances (scented candles and bouquets). Baïja’s collections are built around specific olfactory universes, the brand’s true signatures. The company has opted for a fabless model and works with partner laboratories in France. The products are mainly distributed through a network of beauty salons, spas and independent boutiques. They are also sold in major perfumery, cosmetics and interior design chains, and on export markets through specialist distributors and the company’s website. Baïja was founded in 2012 and is based in Paris, France.


Company Summary

SECTOR

Consumer Products

Established

2012

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Consumer Products Companies , France Companies

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