NJOY - Ownership and Business Overview

Consumer ProductsCompany

NJOY Ownership

Who owns NJOY?

NJOY is owned by Altria Group. It was acquired on March 6, 2023.

Was NJOY formerly PE-backed?

Yes. NJOY was formerly owned by 1 private investor.

NJOY Business Overview

Where is NJOY headquartered?

NJOY is headquartered in Scottsdale, Arizona.

What sector is NJOY in?

NJOY is a consumer products company.

When was NJOY founded?

NJOY was founded in 2006.

Consumer Products M&A Summary in 2023

Out of 60 sectors in the Mergr database, consumer products ranked 10 in number of deals in 2023. The largest consumer products acquisition in 2023 was Sottera - which was acquired by Altria Group for $2.8B.

Join Mergr to view all 174 acquisitions of consumer products companies in 2023, including 41 acquisitions by private equity firms, and 133 by strategics.

NJOY

Sottera, Inc.

9977 North 90th Street,
Scottsdale, Arizona 85258
United States,
(480) 305-7950
www.njoy.com

NJOY is an electronic cigarette brand in America and is known as the industry's "Gold Standard" due to its products, patent-pending technology, superior branding, and experienced management team. NJOY was formed in 2006 and is based in Scottsdale, Arizona.


Company Summary

SECTOR

Consumer Products

Established

2006

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