Adlucent - Ownership and Business Overview

MarketingCompany

Adlucent Ownership

Who owns Adlucent?

Adlucent is owned by BarkleyOKRP. It was acquired on May 1, 2024.

Adlucent Business Overview

Where is Adlucent headquartered?

Adlucent is headquartered in Austin, Texas.

What sector is Adlucent in?

Adlucent is a marketing company.

When was Adlucent founded?

Adlucent was founded in 2001.

Marketing M&A Summary in 2024

Out of 60 sectors in the Mergr database, marketing ranked 13 in number of deals in 2024. The largest marketing acquisition in 2024 was MG - which was acquired by GTCR for $632M.

Join Mergr to view all 123 acquisitions of marketing companies in 2024, including 6 acquisitions by private equity firms, and 117 by strategics.

Adlucent

Adlucent

1300 Guadalupe Street, Suite 100,
Austin, Texas 78701
United States,
www.adlucent.com

Adlucent is a performance media and marketing technology company works with brands such as Zappos, The Vitamin Shoppe, 1-800-Contacts, Rawlings, and Global Industrial, among others. The Company creates custom paid media strategies for retail and service companies that deliver business results across search, display, social, and retail media networks. Adlucent was founded in 2001 and is based in Austin, Texas.


Company Summary

SECTOR

Marketing

Established

2001

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