Bread Financial Holdings - M&A Summary and Business Overview

Business ServicesCompany

Bread Financial Holdings M&A Summary

Bread Financial Holdings has acquired 12 companies, including 2 in the last 5 years. A total of 4 acquisitions came from private equity firms. It has also divested 3 assets.

Bread Financial Holdings’ largest acquisition to date was in 2014, when it acquired Conversant for $2.3B. It’s largest disclosed sale occurred in 2019, when it sold Epsilon Data Management to Publicis Groupe SA for $4.4B. Bread Financial Holdings has acquired in 7 different US states, and 3 countries. The Company’s most targeted sectors include marketing (34%) and business services (17%).

Bread Financial Holdings Business Overview

Where is Bread Financial Holdings headquartered?

Bread Financial Holdings is headquartered in Columbus, Ohio.

What is Bread Financial Holdings’ revenue?

Bread Financial Holdings disclosed revenue of 4,295M USD for 2023 and 3,870M USD for 2022.

How many employees does Bread Financial Holdings have?

Bread Financial Holdings has 7,000 employees.

What sector is Bread Financial Holdings in?

Bread Financial Holdings is a business services company.

When was Bread Financial Holdings founded?

Bread Financial Holdings was founded in 1995.

M&A Summary

  • M&A Total Activity15
    • M&A Buy Activity12
    • M&A Sell Activity3
  • Total Sectors Invested 6
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 8
  • M&A Advisors 7

Bread Financial Holdings

Bread Financial Holdings, Inc.

3095 Loyalty Circle,
Columbus, Ohio 43219
United States,
(614) 729-4000
www.breadfinancial.com

Bread Financial Holdings is a provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Bread Financial Holdings was founded in 1996 and is based in Columbus, Ohio.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.2/yr) # 11 1 - - - - 12
vol $3.9B $450M $4.3B
Sell (0.2/yr) # 2 1 - - - - 3
vol $4.4B $4.4B
  15

Most Recent M&A

Company Date Value Type
Lon Operations LLC 2020-10-29 450M USD Add-on Acquisition
New York, New York · www.breadpayments.com
Precima, Inc. 2020-01-10 - Divestiture
Toronto, Ontario · www.precima.com
Blispay 2019-05-22 - Add-on Acquisition
Baltimore, Maryland · www.blispay.com
Epsilon Data Management LLC 2019-04-14 4.4B USD Divestiture
Irving, Texas · www.epsilon.com
Conversant, Inc. 2015-03-19 - Divestiture
Westlake Village, California · www.conversantmedia.com
Conversant, Inc. 2014-09-11 2.3B USD Add-on Acquisition
Westlake Village, California · www.conversantmedia.com
Brand Loyalty International B.V. 2013-11-05 360M USD Stake Purchase
BH 's-Hertogenbosch, Netherlands · www.brandloyalty-int.com
Advecor, Inc. 2012-12-31 - Add-on Acquisition
San Deigo, California · www.advecor.com
Hyper Marketing, Inc. 2012-11-09 460M USD Add-on Acquisition
Chicago, Illinois · www.hypermarketinginc.com
Epsilon Data Management LLC 2012-10-12 300M USD Add-on Acquisition
Irving, Texas · www.epsilon.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 4 (33%) 1.2B (28%) 1 (33%) 4.4B (100%)
Business Services 2 (17%) - 1 (33%) -
Internet Software and Services 2 (17%) 2.3B (53%) 1 (33%) -
Media 2 (17%) 360M (8%) - -
Financial Services 1 (8%) - - -
Information Technology 1 (8%) 450M (10%) - -
Total 12 $4.3B 3 $4.4B

By Geo

State/Country Buy Value Sell Value
United States 10 4.0B 2 4.4B
  Texas 2 300M 1 4.4B
  California 2 2.3B 1 -
  Illinois 2 805M - -
  Oregon 1 - - -
  New York 1 450M - -
  Maryland 1 - - -
Canada 1 - 1 -
  Ontario 1 - 1 -
Netherlands 1 360M - -
Domestic 10 (83%) 4.0B (92%) 2 (67%) 4.4B (100%)
Cross-border 2 (17%) 360M (8%) 1 (33%) -
Total 12 $4.3B 3 $4.4B

Top M&A Advisors

Financial Deals
BofA Securities
1
Morgan Stanley
1
J.P. Morgan Securities
1
Legal Deals
Davis Polk & Wardwell
1
Latham & Watkins
1
De Brauw Blackstone Westbroek N.V
1

Deal Values

buy # Total
> $1B 1 $2.3B
$100M to $1B 6 $2.0B
TOTAL $4.3B
Largest Conversant, Inc.
$2.3B (2014-09-11)
sell # Total
> $1B 1 $4.4B
TOTAL $4.4B
Largest Epsilon Data Management LLC
$4.4B (2019-04-14)

M&A Connections

Deals
Acquired from
Investor(s)
33%
4 (33%)
Strategic(s)
8%
1 (8%)
Divested to
Strategic(s)
100%
3 (100%)

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