M&A Deal Summary

Bread Financial Holdings Acquires Conversant

On September 11, 2014, Bread Financial Holdings acquired internet software and services company Conversant for 2.3B USD

Acquisition Highlights
  • This is Bread Financial Holdings’ 2nd transaction in the Internet Software and Services sector.
  • This is Bread Financial Holdings’ largest (disclosed) transaction.
  • This is Bread Financial Holdings’ 8th transaction in the United States.
  • This is Bread Financial Holdings’ 2nd transaction in California.
Investment Fate
  • Conversant was divested to a consortium of strategic buyers in 2015.

M&A Deal Summary
Date 2014-09-11
Target Conversant
Sector Internet Software and Services
Buyer(s) Bread Financial Holdings
Deal Type Add-on Acquisition
Deal Value 2.3B USD

Target

Conversant

Westlake Village, California, United States
Conversant, Inc. is a developer of an "Internet of Things Service Bus" (IoT-SB) which can securely and efficiently connect devices, sensors, and actuators to users, applications and databases for data analysis and process control.

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Buyer(S) 1

Buyer

Bread Financial Holdings

Columbus, Ohio, United States
Category Company
Founded 1995
Sector Business Services
Employees7,000
Revenue 4.3B USD (2023)
DESCRIPTION
Entrance to Alliance Data Systems' corporate headquarters in Plano, Texas.
Entrance to Alliance Data Systems' corporate headquarters in Plano, Texas.

Bread Financial Holdings is a provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Bread Financial Holdings was founded in 1996 and is based in Columbus, Ohio.

DEAL STATS #
Overall 10 of 12
Sector (Internet Software and Services) 2 of 2
Type (Add-on Acquisition) 8 of 10
State (California) 2 of 2
Country (United States) 8 of 10
Year (2014) 1 of 1
Size (of disclosed) 1 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-11-05 Brand Loyalty International B.V.

BH 's-Hertogenbosch, Netherlands

Brand Loyalty International B.V. a loyalty marketing company, provides promotional campaign-driven loyalty programs for food retail sector in Europe, Asia, and internationally BrandLoyalty transactional and emotional loyalty creating immediate changes in consumer behavior through promotional campaign-driven loyalty programs.

Buy $360M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-19 Conversant

Westlake Village, California, United States

Conversant, Inc. is a developer of an "Internet of Things Service Bus" (IoT-SB) which can securely and efficiently connect devices, sensors, and actuators to users, applications and databases for data analysis and process control.

Sell -
Mergr

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