M&A Deal Summary

Bread Financial Holdings Acquires Hyper Marketing

On November 9, 2012, Bread Financial Holdings acquired marketing company Hyper Marketing from Lake Capital for 460M USD

Acquisition Highlights
  • This is Bread Financial Holdings’ 4th transaction in the Marketing sector.
  • This is Bread Financial Holdings’ 2nd largest (disclosed) transaction.
  • This is Bread Financial Holdings’ 6th transaction in the United States.
  • This is Bread Financial Holdings’ 2nd transaction in Illinois.

M&A Deal Summary

Date 2012-11-09
Target Hyper Marketing
Sector Marketing
Buyer(s) Bread Financial Holdings
Sellers(s) Lake Capital
Deal Type Add-on Acquisition
Deal Value 460M USD
Advisor(s) BofA Securities (Financial)

Target

Hyper Marketing

Chicago, Illinois, United States
website
HHyper Marketing is an independent marketing-services network. With expertise in digital, direct, data, promotions, shopper marketing, Hispanic, and media buying and planning, HMI focuses on driving transactions by responding to changing consumer behavior in a hyper-connected world.

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Buyer(S) 1

Buyer

Bread Financial Holdings

Columbus, Ohio, United States

website


Category Company
Founded 1995
Sector Business Services
Employees7,500
Revenue 3.9B USD (2022)
DESCRIPTION
Entrance to Alliance Data Systems' corporate headquarters in Plano, Texas.
Entrance to Alliance Data Systems' corporate headquarters in Plano, Texas.

Bread Financial Holdings is a provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Bread Financial Holdings was founded in 1996 and is based in Columbus, Ohio.


DEAL STATS #
Overall 7 of 12
Sector (Marketing) 4 of 4
Type (Add-on Acquisition) 6 of 10
State (Illinois) 2 of 2
Country (United States) 6 of 10
Year (2012) 2 of 3
Size (of disclosed) 2 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-12 Epsilon Data Management

Irving, Texas, United States

Epsilon Data Management LLC is a relationship marketing company provides integrated marketing services to maximize the value, growth, and loyalty of clients' customer and prospect portfolio through core services including data analysis, multi-channel direct communications, and database marketing. Epsilon Data Management was founded in 1969 and is based in Irving, Texas.

Buy $300M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-31 Advecor

San Deigo, California, United States

Advecor, Inc. provides marketing services.

Buy -

Seller(S) 1

SELLER

Lake Capital

Chicago, Illinois, United States

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 1998
PE ASSETS 1.3B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Lake Capital is a private equity firm that targets a limited number of middle-market, service-based companies. The firm typically allocates $50 to $75 million equity to each portfolio company initiative. However, with seller financing, third-party debt, and co-investment opportunities, significant capital (in addition to the initial equity allocation) is available to each initiative. The service-based businesses the firm pursues include marketing services, finance-related services, specialty services, healthcare services, consumer services, technology services, business process outsourcing services, and marketing services. The firm is typically interested in buyout, partnership and start-up opportunities. Lake Capital was formed in 1998 and is based in Chicago, Illinois.


DEAL STATS #
Overall 16 of 24
Sector (Marketing) 3 of 6
Type (Add-on Acquisition) 2 of 6
State (Illinois) 3 of 4
Country (United States) 16 of 23
Year (2012) 3 of 4
Size (of disclosed) 1 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-03-13 Nth Degree

Duluth, Georgia, United States

Nth Degree is a provider of exhibit management and event services. Nth Degree provides highly-specialized installation and dismantle services for trade shows and also serves as an experiential marketing and management agency. The Company provides its services to blue-chip customers around the world at over 13,000 event and trade show projects annually.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-13 Vestcom

Little Rock, Arkansas, United States

Vestcom is a provider of technology-enabled shelf-edge media solutions to the retail and consumer products industry. The company offers an array of solutions including customized shelf-edge labels, branding and promotional content labels, and shelf-edge strips with product information. Vestcom was founded in 1996 and is based in Little Rock, Arkansas.

Sell -