M&A Deal Summary |
|
|---|---|
| Date | 2012-11-09 |
| Target | Hyper Marketing |
| Sector | Marketing |
| Buyer(s) | Bread Financial Holdings |
| Sellers(s) | Lake Capital |
| Deal Type | Add-on Acquisition |
| Deal Value | 460M USD |
| Advisor(s) | BofA Securities (Financial) |
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| Category | Company |
|---|---|
| Founded | 1995 |
| Sector | Business Services |
| Employees | 7,500 |
| Revenue | 3.9B USD (2022) |
Bread Financial Holdings is a provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Bread Financial Holdings was founded in 1996 and is based in Columbus, Ohio.
| DEAL STATS | # |
|---|---|
| Overall | 7 of 12 |
| Sector (Marketing) | 4 of 4 |
| Type (Add-on Acquisition) | 6 of 10 |
| State (Illinois) | 2 of 2 |
| Country (United States) | 6 of 10 |
| Year (2012) | 2 of 3 |
| Size (of disclosed) | 2 of 7 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2012-10-12 |
Epsilon Data Management
Irving, Texas, United States Epsilon Data Management LLC is a relationship marketing company provides integrated marketing services to maximize the value, growth, and loyalty of clients' customer and prospect portfolio through core services including data analysis, multi-channel direct communications, and database marketing. Epsilon Data Management was founded in 1969 and is based in Irving, Texas. |
Buy | $300M |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2012-12-31 |
Advecor
San Deigo, California, United States Advecor, Inc. provides marketing services. |
Buy | - |
| Category | Private Equity Firm |
|---|---|
| Founded | 1998 |
| PE ASSETS | 1.3B USD |
| Size | Large |
| Type | Sector Agnostic |
Lake Capital is a private equity firm that targets a limited number of middle-market, service-based companies. The firm typically allocates $50 to $75 million equity to each portfolio company initiative. However, with seller financing, third-party debt, and co-investment opportunities, significant capital (in addition to the initial equity allocation) is available to each initiative. The service-based businesses the firm pursues include marketing services, finance-related services, specialty services, healthcare services, consumer services, technology services, business process outsourcing services, and marketing services. The firm is typically interested in buyout, partnership and start-up opportunities. Lake Capital was formed in 1998 and is based in Chicago, Illinois.
| DEAL STATS | # |
|---|---|
| Overall | 16 of 24 |
| Sector (Marketing) | 3 of 6 |
| Type (Add-on Acquisition) | 2 of 6 |
| State (Illinois) | 3 of 4 |
| Country (United States) | 16 of 23 |
| Year (2012) | 3 of 4 |
| Size (of disclosed) | 1 of 9 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2012-03-13 |
Nth Degree
Duluth, Georgia, United States Nth Degree is a provider of exhibit management and event services. Nth Degree provides highly-specialized installation and dismantle services for trade shows and also serves as an experiential marketing and management agency. The Company provides its services to blue-chip customers around the world at over 13,000 event and trade show projects annually. |
Sell | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2012-12-13 |
Vestcom
Little Rock, Arkansas, United States Vestcom is a provider of technology-enabled shelf-edge media solutions to the retail and consumer products industry. The company offers an array of solutions including customized shelf-edge labels, branding and promotional content labels, and shelf-edge strips with product information. Vestcom was founded in 1996 and is based in Little Rock, Arkansas. |
Sell | - |
