M&A Deal Summary

Binda Acquires Geneva Watch

On September 8, 2008, Binda acquired consumer products company Geneva Watch from New Heritage Capital

Acquisition Highlights
  • This is Binda’s 1st transaction in the Consumer Products sector.
  • This is Binda’s 1st transaction in the United States.
  • This is Binda’s 1st transaction in New York.
Investment Fate
  • Geneva Watch was divested to a consortium of strategic buyers in 2015.

M&A Deal Summary
Date 2008-09-08
Target Geneva Watch
Sector Consumer Products
Buyer(s) Binda
Sellers(s) New Heritage Capital
Deal Type Add-on Acquisition

Target

Geneva Watch

New York, New York, United States
website
Geneva Watch Co., Inc. is a designer, manufacturer and retailer of high-quality brand watches, such as Kenneth Cole, BCBG, Betsey Johnson, Tommy Bahama, Freestyle, Under Armour and other brands.

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Buyer(S) 1

Buyer

Binda

Milan, Italy

website

Category Company
Founded 1906
Sector Apparel/Textiles
DESCRIPTION

Binda Group is the world’s leading Italian watch and jewelry company. Binda operates in over 70 markets worldwide and employs approximately 400 individuals globally. Binda produces and distributes watches, jewelry and leather products under its own proprietary brand names, including Breil Milano, Breil Tribe, Wyler Genève and Details. It also produces and distributes watches and jewelry pursuant to exclusive license agreements with D&G, Moschino, Ducati and Glam Rock.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2008) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-30 Geneva Watch

New York, New York, United States

Geneva Watch Co., Inc. is a designer, manufacturer and retailer of high-quality brand watches, such as Kenneth Cole, BCBG, Betsey Johnson, Tommy Bahama, Freestyle, Under Armour and other brands.

Sell -

Seller(S) 1

SELLER

New Heritage Capital

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 2006
PE ASSETS 1.4B USD
Size Large
Type Sector Agnostic
DESCRIPTION

New Heritage Capital LLC is a private investment firm specializing in the acquisition and equity-based recapitalization of private, family owned businesses. Heritage looks to invest in growing, middle-market companies with at least $30 million in annual revenue and EBITDA of at least $4 million. Target sectors include aerospace, consumer products, food/beverage, media/publishing, healthcare, manufacturing, pet products, plastics/packaging, printing, and value-added distribution. New Heritage Capital LLC was formed in 2006 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 11 of 21
Sector (Consumer Products) 2 of 3
Type (Add-on Acquisition) 4 of 9
State (New York) 4 of 5
Country (United States) 10 of 18
Year (2008) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-07-25 idX

Grand Rapids, Michigan, United States

idX is a privately held company that specializes in retail display fixture manufacturing, logistics and project management. With over 20 years of experience working in domestic and international markets. idX was founded in 1999 and is based in Grand Rapids, Missouri.

Sell $19M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-04-30 AmerTac

Breinigsville, Pennsylvania, United States

AmerTac is a designer, marketer and distributor of consumer products for the DIY and mass merchant channels with product lines targeting the electrical and lawn and garden categories. AmerTac was founded in 1937 and is based in Breinigsville, Pennsylvania.

Sell -
Mergr

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