M&A Deal Summary

Bain Capital Private Equity Acquires Kantar

On July 12, 2019, private equity firm Bain Capital Private Equity acquired information services company Kantar from WPP

Acquisition Highlights
  • This is Bain Capital Private Equity’s 2nd transaction in the Information Services sector.
  • This is Bain Capital Private Equity’s 11th transaction in the United Kingdom.

M&A Deal Summary

Date 2019-07-12
Target Kantar
Sector Information Services
Buyer(s) Bain Capital Private Equity
Sellers(s) WPP
Deal Type Divestiture

Target

Kantar

London, United Kingdom
Kantar is a data, research, consulting and analytics business which offers insights into the views of customers and consumers in over 100 countries. WPP launched Kantar by consolidating its existing market research businesses, and has added significantly to its reach and capabilities since then through a combination of acquisitions, partnerships and internal product development. Kantar was founded in 1993 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Bain Capital Private Equity

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1984
PE ASSETS 44.2B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Bain Capital Private Equity (BCPE), is the private equity investment arm of alternative asset management firm, Bain Capital. BCPE targets leveraged buyout and growth capital transactions in a wide variety of industries including information technology, communications, media, healthcare, industrial/manufacturing, retail/consumer, and financial services. Bain Capital is based in Boston with additional offices in New York, London, Mumbai, Hong Kong, Shanghai, Tokyo, and Munich.


DEAL STATS #
Overall 185 of 238
Sector (Information Services) 2 of 2
Type (Divestiture) 33 of 37
Country (United Kingdom) 11 of 11
Year (2019) 6 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-26 EnterpriseDB

Bedford, Massachusetts, United States

EnterpriseDB is a provider of Postgres software and services that enable enterprises to reduce their reliance on costly proprietary solutions and slash their database spend by 90% or more. With powerful performance and security enhancements for PostgreSQL, sophisticated management tools for global deployments and database compatibility for Oracle, EnterpriseDB software supports both mission and non-mission critical enterprise applications. EnterpriseDB was founded in 2004 and is based in Bedford, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-29 Waystar

Louisville, Kentucky, United States

Waystar provides cloud-based technology that simplifies and unifies the healthcare revenue cycle. The Waystar platform removes friction in payment processes, streamlines workflows, and improves financials for providers in every care setting. Waystar is based in Louisville, Kentucky.

Sell $2.7B

Seller(S) 1

SELLER

WPP

London, United Kingdom

Category Company
Founded 1985
Sector Marketing
Employees104,000
Revenue 14.8B GBP (2023)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, the United Kingdom.


DEAL STATS #
Overall 4 of 6
Sector (Information Services) 1 of 1
Type (Divestiture) 3 of 5
Country (United Kingdom) 1 of 2
Year (2019) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-10 Bomtempo Anahory & Ralha - Serviços Criativos S.A.

LISBOA, Portugal

Bomtempo, Anahory & Ralha - Serviços Criativos, S.A. is an integrated agency with a strong creative reputation. Clients include Sagres, Millennium BCP, CUF, Nowo, TAP and Nespresso.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-16 Two Circles

London, United Kingdom

Two Circles is a data-driven sports marketing agency. Two Circles has established itself as the market leader for a data-driven approach to sports marketing in Europe. Employing 55 people, the agency works with leading sports rightsholders across 10 markets internationally, enabling them to deliver the right messages to the right customers at the right time and in doing so, deliver commercial growth across all key revenue streams. Two Circles was founded in 2011 and is based in London, United Kingdom.

Sell -