Kantar - M&A Summary, Ownership, and Business Overview

Information ServicesCompany

Kantar M&A Summary

Kantar has acquired 11 companies of its own, including 2 in the last 5 years. A total of 3 acquisitions came from private equity firms. It has also divested 6 assets.

It’s largest disclosed sale occurred in 2021, when it sold Kantar Health to Cerner for $375M. Kantar has acquired in 3 different US states, and 6 countries. The Company’s most targeted sectors include marketing (19%) and media (19%).

Kantar Ownership

Who owns Kantar?

Kantar is owned by Bain Capital Private Equity. It was acquired on July 12, 2019.

Is Kantar PE-backed?

Yes. Kantar is owned by private equity investor Bain Capital Private Equity.

Kantar Business Overview

Where is Kantar headquartered?

Kantar is headquartered in London, United Kingdom.

What sector is Kantar in?

Kantar is an information services company.

When was Kantar founded?

Kantar was founded in 1993.

M&A Summary

  • M&A Total Activity17
    • M&A Buy Activity11
    • M&A Sell Activity6
  • Total Sectors Invested 8
  • Total Countries Invested 6
  • M&A Buy/Sell Connections 10

Kantar

The Kantar Group Ltd.

Vivo Building, 30 Stamford St.,
London, SE1 9LQ
United Kingdom,
+44 (0)207 076 9000
www.kantar.com

Kantar is a data, research, consulting and analytics business which offers insights into the views of customers and consumers in over 100 countries. WPP launched Kantar by consolidating its existing market research businesses, and has added significantly to its reach and capabilities since then through a combination of acquisitions, partnerships and internal product development. Kantar was founded in 1993 and is based in London, United Kingdom.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.4/yr) # 9 - 1 1 - - 11
Sell (1.2/yr) # - 1 3 1 1 - 6
vol $375M $375M
  17

Most Recent M&A

Company Date Value Type
Competitive Media Reporting LLC 2023-11-06 - Divestiture
New York, New York · www.vivvix.com
Verian Group 2022-09-01 - Divestiture
London, United Kingdom · www.veriangroup.com
Blackwood Seven A/S 2022-04-25 - Add-on Acquisition
Copenhagen, Denmark · www.blackwoodseven.com
Kantar BVS 2021-12-01 - Divestiture
London, United Kingdom
The Kantar Group Ltd. - Reputation Intelligence Business 2021-08-04 - Divestiture
London, United Kingdom
Market Track LLC 2021-04-19 - Add-on Acquisition
Chicago, Illinois · www.numerator.com
Kantar Health LLC 2021-04-01 375M USD Divestiture
New York, New York
The Kantar Group Ltd. - Employee Insights Business 2020-07-21 - Divestiture
London, United Kingdom
Mash Strategy Ltd. (Mash Strategy Studio) 2018-01-12 - Add-on Acquisition
London, United Kingdom · www.mash.uk.com
Newsaccess Ltd. 2017-02-01 - Add-on Acquisition
Dublin, 2, Ireland · www.newsaccess.ie
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Business Services 2 (18%) - 3 (50%) -
Marketing 2 (18%) - 1 (17%) -
Media 2 (18%) - - -
Information Services 1 (9%) - 1 (17%) -
Information Technology 1 (9%) - 1 (17%) 375M (100%)
Digital Media 1 (9%) - - -
Publishing 1 (9%) - - -
Software 1 (9%) - - -
Total 11 - 6 $375M

By Geo

State/Country Buy Value Sell Value
United Kingdom 2 - 4 -
United States 3 - 2 375M
  New York 1 - 2 375M
  Missouri 1 - - -
  Illinois 1 - - -
Denmark 2 - - -
France 2 - - -
Ireland 1 - - -
Singapore 1 - - -
Domestic 2 (18%) - 4 (67%) -
Cross-border 9 (82%) - 2 (33%) 375M (100%)
Total 11 - 6 $375M

Deal Values

sell # Total
$100M to $1B 1 $375M
TOTAL $375M
Largest Kantar Health LLC
$375M (2021-04-01)

M&A Connections

Deals
Acquired from
Investor(s)
27%
3 (27%)
Strategic(s)
9%
1 (9%)
Divested to
Investor(s)
17%
1 (17%)
Strategic(s)
83%
5 (83%)

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