M&A Deal Summary

Affinity Equity Partners Acquires LOEN Entertainment

On November 14, 2013, private equity firm Affinity Equity Partners acquired media company LOEN Entertainment from SK Planet

Acquisition Highlights
  • This is Affinity Equity Partners’ 2nd transaction in the Media sector.
  • This is Affinity Equity Partners’ 9th transaction in South Korea.
Investment Fate
  • LOEN Entertainment was sold to a publicly-traded strategic buyer in 2016.

M&A Deal Summary
Date 2013-11-14
Target LOEN Entertainment
Sector Media
Buyer(s) Affinity Equity Partners
Sellers(s) SK Planet
Deal Type Divestiture

Target

LOEN Entertainment

Seoul, South Korea
LOEN Entertainment is a music Company in Korea, providing services in all frontiers of the music industry. LOEN Entertainment was founded in 1978 and is based in Seoul, South Korea.

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Buyer(S) 1

Buyer

Affinity Equity Partners

Hong Kong, China

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2004
PE ASSETS 14.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Affinity Equity Partners is an independent private equity firm focused on traditional buyout and control oriented investments across Asia-Pacific valued up to US$1 billion. Sectors of interest include businesses in consumer-related goods and services, value-added manufacturing, healthcare, financial services and business services. Affinity prefers companies with an established track record as well as proven, consistent earning power and cash flow generating ability. Affinity will not consider investments in real estate, biotechnology, tobacco, oil and gas exploration, and weaponry development and sales. Affinity Equity Partners was spun out of UBS Capital Asia Pacific in 2004 and is headquartered in Hong Kong.

DEAL STATS #
Overall 20 of 46
Sector (Media) 2 of 3
Type (Divestiture) 2 of 6
Country (South Korea) 9 of 19
Year (2013) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-10-01 Beijing Sunlon Livestock

Beijing, China

Beijing Sunlon Livestock is an operator of a dairy farming company that focuses on processing frozen beef and chicken and provides dairy cattle breeding and animal husbandry service.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-20 Oriental Brewery

Seoul, South Korea

Oriental Brewery is a provider of breweries in South Korea with a dominant position in the Seoul Metropolitan Area and with a strong portfolio of brands including Cass, OB Blue and Cafri.

Sell $5.8B

Seller(S) 1

SELLER

SK Planet

Seongnam-si, South Korea
Category Company
Sector Media
DESCRIPTION

SK Planet Co., Ltd. develops and delivers online and mobile service solutions for customers and businesses in Asia, the United States, and internationally.

DEAL STATS #
Overall 1 of 1
Sector (Media) 1 of 1
Type (Divestiture) 1 of 1
Country (South Korea) 1 of 1
Year (2013) 1 of 1
Mergr

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Company

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