Greg Collins Bio

Greg is trusted by leading companies to resolve their most complex commercial and intellectual property disputes. Greg is a nationally recognized trial lawyer and three-time Best Lawyers® “Lawyer of the Year.” Active as Co-Chair of the Arizona Technology Council’s Legal Subcommittee and a member of Dorsey & Whitney’s Artificial Intelligence Subcommittee, Greg is at the forefront of leveraging technology and AI to drive efficient, effective litigation strategies. Greg is trusted by Fortune 500 and emerging growth businesses alike to handle their complex commercial litigation and intellectual property disputes involving multi-million-dollar claims and nine-figure exposures. As lead trial counsel, Greg has secured multi-million-dollar verdicts and arbitration awards and successfully defended clients against claims exceeding $100 million. Having represented both plaintiffs and defendants, he understands the strategies and vulnerabilities on each side of a dispute—an advantage that allows him to anticipate opposing tactics and craft winning approaches. Known for his aggressive, trial-ready style, Greg prepares every case as if it will go to verdict, a discipline that consistently drives favorable settlements and courtroom victories. Beyond the courtroom, Greg is deeply engaged in the Arizona business and technology community. He has taught continuing legal education programs nationwide and served as an adjunct professor of law, sharing his expertise in intellectual property and trial strategy with both practitioners and the next generation of lawyers.