Co-Founder, CEO & President
Mensura Securities, LLC / Mensura Capital, LLC
Joined: 2007
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Alex is the founder of Mensura and its approach to M&A services and negotiations. Alex considers it most important to determine and understand the underlying human concerns in enterprises (the “Human Element”), meaning management and owners. Alex began his career in 1983 with the predecessor firms of Deloitte & Touche and PWC, working for the firms’ top Tax M&A Partners. Subsequently, Alex formed Graham Cerisola, Inc. where he built a relationship-driven business (i) assisting businesses to recover from catastrophic events; (ii) negotiating transactions; (iii) providing M&A advisory; and (iv) investing in private enterprises. Alex developed a high degree of trust with clients by guiding them through company and personal life cycles, including difficult and boom times. He created a “partner-approach”, aligning with his clients’ interests. Using a partner-approach and the foundation of multi-disciplined skills built over decades of in-depth work across a broad spectrum of industries, Graham Cerisola, Inc. created its business analysis method; wherein enterprises are evaluated from the bottom up in order provide a comprehensive view of the client business through the creation of the Information Book. The comprehensive nature of the Information Book (the “Book”) helped to brand the firm as more than a self-interested intermediary/broker, because the creation of the Book forces pre-market preparation, and establishes the basis for effective communication and control throughout a transactional process. In this way, Alex reduced transactional tensions by laying out well-defined strategies and by leveraging off the personal knowledge gained through the partner-approach married with the enterprise knowledge gained through the business analysis method. In turn, opportunities arose wherein both clients and investors sought Alex’s post-transaction participation. Alex obtained his undergraduate degree in finance at the University of Georgia and his Masters of Industrial Management with concentrations in finance, accounting and economics at the Georgia Institute of Technology. He speaks Spanish and French and has a basic command of Russian. Alex has served on the boards of many companies, but currently is dedicated solely to Mensura. Alex holds multiple securities licenses including Series 7, 24, 63, 79, and 99.