M&A Deal Summary

Access Intelligence Acquires Pulsar

On February 6, 2020, Access Intelligence acquired marketing company Pulsar from Cello Health for 5M GBP

Acquisition Highlights
  • This is Access Intelligence’s 1st transaction in the Marketing sector.
  • This is Access Intelligence’s largest (disclosed) transaction.
  • This is Access Intelligence’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2020-02-06
Target Pulsar
Sector Marketing
Buyer(s) Access Intelligence
Sellers(s) Cello Health
Deal Type Divestiture
Deal Value 5M GBP

Target

Pulsar

London, United Kingdom
website
Pulsar is an advanced audience analysis and social listening platform, delivering audience insights & marketing personalization strategy to dynamic brands & agencies. Pulsar is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Access Intelligence

Rockville, Maryland, United States

website


Category Company
Sector Media
DESCRIPTION

ACCESS INTELLIGENCE is a worldwide information and marketing company that provides unparalleled business intelligence and integrated marketing solutions in nearly a dozen global market sectors. With a customer-centric culture dedicated to editorial excellence and marketing integrity, Access Intelligence serves business professionals worldwide with a portfolio of products, including events, e-letters, data and digital products, e-learning, magazines and e-media solutions.


DEAL STATS #
Overall 15 of 15
Sector (Marketing) 1 of 1
Type (Divestiture) 5 of 5
Country (United Kingdom) 1 of 1
Year (2020) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-15 P3C Media

New York, New York, United States

P3C Media LLC is a business-to-business media company which owns and operates multiple infrastructure delivery events including The Public-Private Partnership Conference & Expo (P3C), The P3 Water Summit, The P3 Airport Summit, The P3 Higher Education Summit and The P3 Federal Conference. P3C Media is based in New York.

Buy -

Seller(S) 1

SELLER

Cello Health

London, United Kingdom

website


Category Company
Sector Business Services
DESCRIPTION

Cello Health is a global healthcare-focused advisory firm comprised of a set of leading scientific, commercial advisory, and digital delivery capabilities. Cello Health currently services 24 of the top 25 pharmaceutical clients globally, as well as a wide range of biotech, diagnostics, devices, and other key non-healthcare clients. Cello Health is based in London, United Kingdom.


DEAL STATS #
Overall 2 of 2
Sector (Marketing) 2 of 2
Type (Divestiture) 2 of 2
Country (United Kingdom) 2 of 2
Year (2020) 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-02 Cello Group - Pulsar

London, United Kingdom

Cello Group Plc - Pulsar is a London based social media analytics software business comprising Fenix Media Limited and Face US Inc.

Sell £5M