M&A Deal Summary

Ubiquity Acquires Conversant

On March 19, 2015, Ubiquity acquired internet software and services company Conversant from Bread Financial Holdings

Acquisition Highlights
  • This is Ubiquity’s 1st transaction in the Internet Software and Services sector.
  • This is Ubiquity’s 1st transaction in the United States.
  • This is Ubiquity’s 1st transaction in California.

M&A Deal Summary
Date 2015-03-19
Target Conversant
Sector Internet Software and Services
Buyer(s) Ubiquity
Sellers(s) Bread Financial Holdings
Deal Type Divestiture

Target

Conversant

Westlake Village, California, United States
website
Conversant, Inc. is a developer of an "Internet of Things Service Bus" (IoT-SB) which can securely and efficiently connect devices, sensors, and actuators to users, applications and databases for data analysis and process control.

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Buyer(S) 1

Buyer

Ubiquity

Irvine, California, United States

website

Category Company
Founded 2007
Sector Internet Software and Services
Employees15
DESCRIPTION

Ubiquity, Inc. is a provider of cloud-based intuitive user interface making access to all content from any device in a simple, consistent format, has enabled the search and identification of any object and image in all video and digital media, and has developed a platform for mobile transaction including the integration of payments, money transfers, coupons and gifts. Ubiquity, Inc. was founded in 2007 and is based in Irvine, California.

DEAL STATS #
Overall 1 of 2
Sector (Internet Software and Services) 1 of 2
Type (Divestiture) 1 of 1
State (California) 1 of 2
Country (United States) 1 of 2
Year (2015) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-31 Sponsor Me

Irvine, California, United States

Sponsor Me, Inc. is a provider of online interactive community for action sports lifestyle.

Buy -

Seller(S) 1

SELLER

Bread Financial Holdings

Columbus, Ohio, United States

website

Category Company
Founded 1995
Sector Business Services
Employees7,500
Revenue 3.9B USD (2022)
DESCRIPTION
Entrance to Alliance Data Systems' corporate headquarters in Plano, Texas.
Entrance to Alliance Data Systems' corporate headquarters in Plano, Texas.

Bread Financial Holdings is a provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Bread Financial Holdings was founded in 1996 and is based in Columbus, Ohio.

DEAL STATS #
Overall 1 of 3
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 1 of 3
State (California) 1 of 1
Country (United States) 1 of 2
Year (2015) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-11 Conversant

Westlake Village, California, United States

Conversant, Inc. is a developer of an "Internet of Things Service Bus" (IoT-SB) which can securely and efficiently connect devices, sensors, and actuators to users, applications and databases for data analysis and process control.

Buy $2.3B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-14 Epsilon Data Management

Irving, Texas, United States

Epsilon Data Management LLC is a relationship marketing company provides integrated marketing services to maximize the value, growth, and loyalty of clients' customer and prospect portfolio through core services including data analysis, multi-channel direct communications, and database marketing. Epsilon Data Management was founded in 1969 and is based in Irving, Texas.

Sell $4.4B
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