M&A Deal Summary

Marquee Brands Acquires Emeril Lagasse

On April 16, 2019, Marquee Brands acquired media company Emeril Lagasse from Sequential Brands Group

Acquisition Highlights
  • This is Marquee Brands’ 2nd transaction in the Media sector.
  • This is Marquee Brands’ 5th transaction in the United States.
  • This is Marquee Brands’ 1st transaction in Louisiana.

M&A Deal Summary
Date 2019-04-16
Target Emeril Lagasse
Sector Media
Buyer(s) Marquee Brands
Sellers(s) Sequential Brands Group
Deal Type Divestiture

Target

Emeril Lagasse

New Orleans, Louisiana, United States
website
Emeril Lagasse is the chef/proprietor of 12 restaurants throughout the U.S. and the best-selling author of 19 cookbooks. As a national TV personality, he has hosted more than 2,000 shows on the Food Network, is the food correspondent for ABC’s “Good Morning America”, appeared as a guest judge on Bravo’s hit food series, “Top Chef” and is in his third season of “Emeril’s Florida” on the Cooking Channel.

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Buyer(S) 1

Buyer

Marquee Brands

New York, New York, United States

website

Category Company
Founded 2014
Sector Business Services
DESCRIPTION

Marquee Brands is a consumer-centric brand licensing platform that owns the Intellectual Property of well-recognised global brands, including Martha Stewart, Emeril Lagasse, Sur La Table, Motherhood Maternity, A Pea in the Pod, Dakine, Body Glove, BCBG Max Azria, BCBGeneration, Ben Sherman and Bruno Magli. Marquee Brands was founded in 2014 and is based in New York.

DEAL STATS #
Overall 5 of 7
Sector (Media) 2 of 3
Type (Divestiture) 3 of 3
State (Louisiana) 1 of 1
Country (United States) 5 of 7
Year (2019) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-16 Martha Stewart Living Omnimedia

New York, New York, United States

Martha Stewart Living Omnimedia, Inc. is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. Martha Stewart reaches approximately 100 million consumers across all media platforms each month and has a growing retail presence in thousands of retail locations.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-02 Destination Maternity

Moorestown, New Jersey, United States

Destination Maternity Corp. is a designer and retailer of maternity apparel. Destination Maternity Corp. operates 2,008 retail locations in the United States and Canada, including 625 stores, predominantly under the tradenames Motherhood Maternity®, A Pea in the Pod®, and Destination Maternity®, and sells on the web through its DestinationMaternity.com and brand-specific websites.

Buy $50M

Seller(S) 1

SELLER

Sequential Brands Group

New York, New York, United States

website

Category Company
Founded 2015
Sector Apparel/Textiles
Employees42
Revenue 102M USD (2019)
DESCRIPTION

Sequential Brands Group owns, promotes, markets, and licenses a portfolio of consumer brands in fashion, active and lifestyle categories. Sequential Brands Group was founded in 2015 and is based in New York, New York.

DEAL STATS #
Overall 2 of 4
Sector (Media) 2 of 2
Type (Divestiture) 2 of 4
State (Louisiana) 1 of 1
Country (United States) 2 of 4
Year (2019) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-16 Martha Stewart Living Omnimedia

New York, New York, United States

Martha Stewart Living Omnimedia, Inc. is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. Martha Stewart reaches approximately 100 million consumers across all media platforms each month and has a growing retail presence in thousands of retail locations.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-26 Heelys

Carrollton, Texas, United States

Founded in 2000, Heelys are patented products that feature a removable wheel located in the heel, transforming the shoes into stealth skates and giving users the freedom to seamlessly transition from walking or running to skating by shifting their weight to their heel. The Heelys vision is to inspire kids and adults alike to be active, explore their freedom, unleash the fun, and be fearless.

Sell $11M
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