M&A Deal Summary

Kellogg Acquires Mass Food

On September 28, 2015, Kellogg acquired food company Mass Food for 50M USD

Acquisition Highlights
  • This is Kellogg’s 12th transaction in the Food sector.
  • This is Kellogg’s 8th largest (disclosed) transaction.
  • This is Kellogg’s 2nd transaction in Egypt.

M&A Deal Summary
Date 2015-09-28
Target Mass Food
Sector Food
Buyer(s) Kellogg
Deal Type Add-on Acquisition
Deal Value 50M USD

Target

Mass Food

Giza, Egypt
website
Mass Food Group is a food company that makes local brands such as Temmy's cereals and NutriFit cereal bars. Mass Food Group also exports foods to more than 30 markets, including Europe, East Asia and Africa.

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Buyer(S) 1

Buyer

Kellogg

Battle Creek, Michigan, United States

website

Category Company
Founded 1906
Sector Food
Employees30,000
Revenue 15.3B USD (2022)
DESCRIPTION
Kellogg's corporate headquarters in Battle Creek, Michigan.
Kellogg's corporate headquarters in Battle Creek, Michigan.

Kellogg is a food company engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods. The Company's principal products are ready-to-eat cereals and convenience foods, such as cookies, crackers, snacks, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods. Kellogg also markets cookies, crackers, crisps, and other convenience foods, under brands such as Kellogg’s, Keebler, Cheez-It, Murray, Austin and Famous Amos. Kellogg was formed in 1906 and is based in Battle Creek, Michigan.

DEAL STATS #
Overall 12 of 15
Sector (Food) 12 of 14
Type (Add-on Acquisition) 10 of 12
Country (Egypt) 2 of 2
Year (2015) 2 of 2
Size (of disclosed) 8 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-15 Bisco Misr

Cairo, Egypt

Bisco Misr is a packaged biscuits company. Bisco Misr offers such brands as Bisco Luxe, Chico Chico and Bisco Wafers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-10-03 Loma Linda

Nashville, North Carolina, United States

Loma Linda is a producer of canned alternative vegetable based protein products and markets the Loma Linda was founded in 2008 and is based in Nashville, North Carolina.

Sell -
Mergr

Product

Company

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