M&A Deal Summary

Kantar Acquires Numerator

On April 19, 2021, Kantar acquired information services company Numerator from Vista Equity Partners

Acquisition Highlights
  • This is Kantar’s 1st transaction in the Information Services sector.
  • This is Kantar’s 3rd transaction in the United States.
  • This is Kantar’s 1st transaction in Illinois.

M&A Deal Summary
Date 2021-04-19
Target Numerator
Sector Information Services
Buyer(s) Kantar
Sellers(s) Vista Equity Partners
Deal Type Add-on Acquisition

Target

Numerator

Chicago, Illinois, United States
website
Numerator is a market intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients. Numerator is the only company in the marketplace to connect omnichannel purchase data and comprehensive path data to deliver an unmatched view of the consumer shopping and purchase experience. The Company serves over 2,000 customers across a wide variety of market intelligence categories. Numerator was formed in 1990 and is based in Chicago, Illinois.

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Buyer(S) 1

Buyer

Kantar

London, United Kingdom

website

Category Company
Founded 1993
Sector Information Services
DESCRIPTION

Kantar is a data, research, consulting and analytics business which offers insights into the views of customers and consumers in over 100 countries. WPP launched Kantar in 1992 by consolidating its existing market research businesses, and has added significantly to its reach and capabilities since then through a combination of acquisitions, partnerships and internal product development.

DEAL STATS #
Overall 10 of 11
Sector (Information Services) 1 of 1
Type (Add-on Acquisition) 9 of 10
State (Illinois) 1 of 1
Country (United States) 3 of 3
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-01 Kantar Health

New York, New York, United States

Kantar Health is a global healthcare consulting firm and trusted advisor to many pharmaceuticals, biotech, and medical device and diagnostic companies worldwide. Kantar Health is a team of more than 600 professionals proven at linking science and healthcare research to solve commercial challenges. Companies enable healthcare and life sciences companies to achieve extraordinary results by accelerating their clinical, commercial, and brand decisions. The company connects healthcare analytics and real-world research with consulting insights to help assess market opportunities, prioritize product development and portfolio activities, and differentiate products that benefit healthcare consumers.

Sell $375M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-04 The Kantar Group - Reputation Intelligence Business

London, United Kingdom

The Kantar Group's Reputation Intelligence Business focused on tracking and monitoring capability, combined with its evaluation expertise, provides insights to brands to help them understand how they are seen by consumers and influencers. This enables them to respond quickly when needed and informs planning & strategies on driving longer-term brand value and loyalty.

Sell -

Seller(S) 1

SELLER

Vista Equity Partners

Austin, Texas, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 2000
PE ASSETS 100.0B USD
Size Mega
Type Sector Focused
DESCRIPTION
Entrance to Frost Bank Tower, Vista Equity's main office in Austin, Texas.
Entrance to Frost Bank Tower, Vista Equity's main office in Austin, Texas.

Vista Equity Partners is a mega-sized asset management firm focused on private equity, public equity, credit, and other strategies. The Firm's private equity group looks to invest in and acquire software and technology enabled services companies. Specific areas of interest include software, software-as-a-service (SaaS), technology-enabled business services, and technology-enabled information services. Vista can commit up to $700 million per transaction and will consider a variety transaction situations, including management/leveraged buyouts, growth or acquisition financings, recapitalizations or restructurings, spinouts, and take privates. Vista Equity Partners was formed in 2000 and is based in Austin, Texas.

DEAL STATS #
Overall 49 of 70
Sector (Information Services) 1 of 2
Type (Add-on Acquisition) 23 of 35
State (Illinois) 3 of 4
Country (United States) 45 of 65
Year (2021) 3 of 15
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-17 ARCOS

Columbus, Ohio, United States

ARCOS delivers SaaS solutions for managing resources, ensuring accurate, compliant shift scheduling, and automatically planning for all types of events. The ARCOS solution reports on the up-to-the-minute location and status of equipment and crews via mobile technology for utilities and other critical infrastructures like airlines, manufacturers, and industrial facilities. ARCOS was founded in 1993 and is based in Columbus, Ohio.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-22 Vivid Seats

Chicago, Illinois, United States

Vivid Seats is an online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. Vivid Seats was founded in 2001 and is based in Chicago, Illinois.

Sell -
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