Investment Summary

Insignia Capital Group Invests In WillowTree

On October 9, 2018, private equity firm Insignia Capital Group invested in information technology company WillowTree

Investment Highlights
  • This is Insignia Capital Group’s 2nd transaction in the Information Technology sector.
  • This is Insignia Capital Group’s 5th transaction in the United States.
  • This is Insignia Capital Group’s 1st transaction in Virginia.
Investment Fate
  • WillowTree was sold to a publicly-traded strategic buyer in 2022 for 1.2B USD.

Investment Summary
Date 2018-10-09
Target WillowTree
Sector Information Technology
Investor(s) Insignia Capital Group
Deal Type Growth Capital
Advisor(s) Petsky Prunier LLC (Financial)
Gibson, Dunn & Crutcher (Legal)

Target

WillowTree

Charlottesville, Virginia, United States
website
WillowTree is a provider of digital strategy, user experience design, and app development services for a wide range of Fortune 500 companies. WillowTree is a mobile strategy, UX design, and app development services company whose focus is to bridge the highest level of consumer user experience with enterprise-grade deployments and security. WillowTree was founded in 2007 and is based in Charlottesville, Virginia.

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Investor(S) 1

Investor

Insignia Capital Group

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 2011
PE ASSETS 358M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Insignia Capital Group is a private equity firm focused on growth-oriented, lower middle-market companies throughout North America. The Firm targets profitable businesses with $5 to $30 million of EBITDA. Prospective transaction situations include management buyouts, corporate carve-outs, public-to-private transactions, build-ups, recapitalizations, growth equity investment,s and strategic minority investments. Insignia Capital was Insignia Capital Group was established in 2011 and is headquartered in Walnut Creek, California.

DEAL STATS #
Overall 5 of 8
Sector (Information Technology) 2 of 2
Type (Growth Capital) 1 of 3
State (Virginia) 1 of 1
Country (United States) 5 of 8
Year (2018) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-23 Tillamook Country Smoker

Bay City, Oregon, United States

Tillamook Country Smoker , Inc. manufactures and distributes jerky, meat sticks and similar snack products primarily through the convenience and grocery retail channels. Tillamook Country Smoker was founded in 1975 and is based in Bay City, Oregon.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-04 MediaAlpha

Los Angeles, California, United States

MediaAlpha is a marketing technology company that operates transparent and efficient exchange platforms that facilitate real-time transactions between advertisers and publishers of performance media. MediaAlpha has developed distinctive platform solutions for a range of insurance verticals, including auto, motorcycle, home, renter, health and life, and non-insurance verticals, including travel, education, personal finance, and home services. MediaAlpha powers over 200 million transactions annually, representing more than $400 million in aggregate media spend. MediaAlpha was founded in 2014 and is based in Los Angeles, California.

Buy -
Mergr

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Company

Legal