Investment Summary

General Atlantic, Silver Lake, Lead Edge Capital and ICONIQ Capital Invest In Red Ventures

On October 13, 2010, growth capital firm General Atlantic, private equity firm Silver Lake, growth capital firm Lead Edge Capital and growth capital firm ICONIQ Capital invested in marketing company Red Ventures

Investment Highlights
  • This is General Atlantic’s 4th, Silver Lake’s 1st, Lead Edge Capital’s 1st and ICONIQ Capital’s 1st transaction in the Marketing sector.
  • This is General Atlantic’s 45th, Silver Lake’s 30th, Lead Edge Capital’s 2nd and ICONIQ Capital’s 1st transaction in the United States.
  • This is General Atlantic’s 1st, Silver Lake’s 1st, Lead Edge Capital’s 1st and ICONIQ Capital’s 1st transaction in South Carolina.

Investment Summary
Date 2010-10-13
Target Red Ventures
Sector Marketing
Investor(s) General Atlantic
Silver Lake
Lead Edge Capital
ICONIQ Capital
Deal Type Growth Capital

Target

Red Ventures

Fort Mill, South Carolina, United States
website
Red Ventures acquires customers for the world’s leading brands. Merging online marketing and sales with proprietary optimization technologies, Red Ventures generates new customers in large volumes for the top brands in home and business services. Red Ventures is only paid for results, offering its partners unparalleled market reach with limited exposure. Red Ventures was founded in 2000 and is based in Fort Mill, South Carolina.

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Investor(S) 4

Investor

General Atlantic

Investor Investor Investor Investor Investor

website

Category Growth Capital Firm
Founded 1980
PE ASSETS 73.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

General Atlantic is a large private equity firm that invests globally in growth-oriented public and private companies. Broad areas of interest include financial services, media and consumer, healthcare, enterprise solutions, communications and electronics, and energy. General Atlantic looks to invest $40 to $400 million in transactions that support growth, expansions, buy-outs, consolidations and build-ups. General Atlantic seeks to make 8 to 12 investments per year with an investment horizon of five to ten years. The Firm's geographic coverage spans North America; Europe; Asia/Pacific; and India. General Atlantic was formed in 1980 and is based in Greenwich, Connecticut.

DEAL STATS #
Overall 83 of 339
Sector (Marketing) 4 of 4
Type (Growth Capital) 33 of 126
State (South Carolina) 1 of 4
Country (United States) 45 of 160
Year (2010) 10 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-10-04 Privalia Venta Directa S.L.

Barcelona, Spain

Privalia Venta Directa S.L. is an online marketplace for clothes and other accessories. Privalia Venta Directa was established in 2006 and is headquartered in Barcelona, Spain.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-14 First Republic Bank

San Francisco, California, United States

First Republic Bank is a provider of private banking, private business banking and private wealth management, including investment, trust and brokerage services. First Republic Bank was incorporated in 1985 and is based in San Francisco, California.

Sell -
Investor

Silver Lake

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 1999
PE ASSETS 102.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Silver Lake is a mega-sized private equity firm focused on a broad range of growth investments in and acquisitions of technology companies. Silver Lake is subdivided into several investing groups including Silver Lake Partners, Silver Lake Sumeru, Silver Lake Waterman, Silver Lake Alpine, and Silver Lake Kraftwerk. Silver Lake Partners pursues large-scale private investments in companies within the technology, tech-enabled and related growth industries. Silver Lake Sumeru invests in middle market technology companies with established business models and attractive growth prospects where there is an opportunity to create value through operational transformation. Silver Lake Waterman provides growth capital to later-stage companies in the technology and technology-enabled industries, offering flexible solutions to finance expansion and acquisitions. Silver Lake Alpine is Silver Lake's debt and credit investing arm. Silver Lake Kraftwerk provides growth capital to technology and tech-enabled businesses driving efficiency across the operations, energy, and resources industries. Silver Lake Partners was formed in 1999 is headquartered in Menlo Park, California.

DEAL STATS #
Overall 40 of 126
Sector (Marketing) 1 of 1
Type (Growth Capital) 5 of 32
State (South Carolina) 1 of 1
Country (United States) 30 of 86
Year (2010) 10 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-08-06 NXP Semiconductors

Eindhoven, Netherlands

NXP Semiconductors is a provider of semiconductors, system solutions and software that deliver better sensory experiences in mobile phones, personal media players, TVs, set-top boxes, identification applications, cars and a wide range of other electronic devices. NXP Semiconductors was founded in 2006 and is based in Eindhoven, the Netherlands.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-10-22 Nobao Renewable Energy Holdings

Yong He, China

Nobao Renewable Energy Holdings Limited is a leading provider of fully-integrated clean technology management solutions in China utilizing ground source heat pump (GSHP) technologies.

Buy -
Investor

Lead Edge Capital

Investor Investor Investor Investor Investor

website

Category Growth Capital Firm
Founded 2009
PE ASSETS 5.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

Lead Edge Capital is a growth capital firm focused on software, internet, consumer, and tech-enabled services companies. The Firm has no geographic preferences and will consider both private and public company investments. Leading Edge's investment size is $10 to $200 million. Lead Edge Capital was established in 2009 and is headquartered in New York City.

DEAL STATS #
Overall 3 of 45
Sector (Marketing) 1 of 1
Type (Growth Capital) 1 of 10
State (South Carolina) 1 of 1
Country (United States) 2 of 37
Year (2010) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-03-23 UKG

Lowell, Massachusetts, United States

UKG is a provider of cloud-based workforce management solutions. Company solutions, which include time and labor, scheduling, talent management, human resources, payroll, absence management, labor activity tracking, data collection, self-service and workforce analytics are designed for a wide range of businesses and organizations from single-site to large multi-site enterprises. UKG was founded in 1977 and is based in Lowell, Massachusetts.

Buy $1.8B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-01 Branding Brand

Pittsburgh, Pennsylvania, United States

Branding Brand is a provider of mobile commerce platform, powering shopping experiences for over 200 enterprise brands. Branding Brand is based in Pittsburgh, Pennsylvania.

Buy -
Investor

ICONIQ Capital

website

Category Growth Capital Firm
Founded 2011
PE ASSETS 80.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

DEAL STATS #
Overall 1 of 91
Sector (Marketing) 1 of 1
Type (Growth Capital) 1 of 17
State (South Carolina) 1 of 1
Country (United States) 1 of 80
Year (2010) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-01-01 BambooHR

Lindon, Utah, United States

BambooHR is a provider of cloud-based HR software to the SMB market. The company offers a suite of software tools that simplifies the way modern HR professionals manage their data and processes. BambooHR was founded in 2008 and is based in Lindon, Utah.

Buy -
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