Investment Summary

CMIA Capital Partners Pte and Alliance Consumer Growth Invest In SuperOrdinary.co

On March 12, 2019, growth capital firms CMIA Capital Partners Pte and Alliance Consumer Growth invested in e-commerce company SuperOrdinary.co

Investment Highlights
  • This is CMIA Capital Partners Pte’s 3rd and Alliance Consumer Growth’s 1st transaction in the E-Commerce sector.
  • This is CMIA Capital Partners Pte’s 4th and Alliance Consumer Growth’s 1st transaction in China.

Investment Summary

Date 2019-03-12
Target SuperOrdinary.co
Sector E-Commerce
Investor(s) CMIA Capital Partners Pte
Alliance Consumer Growth
Deal Type Venture
Advisor(s) Pickering Pacific (Financial)

Target

SuperOrdinary.co

Shanghai, China
website
SuperOrdinary.co is an e-commerce start-up building consumer brands targeting millennials, a market of over 400 million individuals in China. SuperOrdinary.co also works with global beauty and cosmetics brands to establish and scale their influence and sales channels in China.

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Investor(S) 2

Investor

CMIA Capital Partners Pte

Singapore, Singapore

Investor Investor Investor

website


Category Growth Capital Firm
Founded 2003
PE ASSETS 1.0B USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

CMIA Capital Partners is a private equity firm focused on investing in mid-sized businesses located in China and Southeast Asia. Sectors of interest include agribusiness, automotive, environmental engineering, healthcare & medical equipment, industrial materials, real estate, and consumer products. CMIA Capital was formed in 2003 and has offices in Singapore and Hong Kong and China.


DEAL STATS #
Overall 6 of 8
Sector (E-Commerce) 3 of 3
Type (Venture) 3 of 5
Country (China) 4 of 4
Year (2019) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-01 YoungTown

Shanghai, China

Youngtown is an e-commerce & retail operations company that serves global brands targeting the Chinese consumer market and offers complete online & offline operations solutions to international brand owners, including SUITSUPPLY, FRED PERRY, AIVEI, IMMI, SKINFOOD, DIESEL KIDS, LE CAKE and many more. Youngtown has expertise in the apparel & lifestyle industry, and tailor–makes e-commerce solutions for brands in a different industry, with industry-leading IT capability. YoungTown is based in Shanghai, China.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-11 Oneberry Technologies

Singapore, Singapore

Oneberry Technologies has a strong track record in providing effective and productive total solutions to address various security & surveillance needs. Oneberry serves various Singapore government agencies, the large multinational corporation as well as private sector businesses. Oneberry has designed several innovative solutions for the security industry, including Oneberry MobiCams – a rapid mobile surveillance solution enabled with intelligent cameras and powered by fuel cell technology that runs off-grid reliably and autonomously. Oneberry Technologies was founded in 2003 and is based in Singapore.

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Investor

Alliance Consumer Growth

New York, New York, United States

Investor Investor Investor Investor Investor

website


Category Growth Capital Firm
Founded 2011
Size Small
Type Sector Focused
DESCRIPTION

Alliance Consumer Growth (ACG) is a private investment firm focused exclusively on high-growth consumer products and services companies. ACG looks to commit $10 to $50 million in businesses generating $5 to $50 million in sales. Specific areas of interest include food/beverage, health/beauty, household products, pet products, apparel, retail, restaurants, and education. Target companies typically possess differentiate products or services with strong brands and loyal customers. Alliance Consumer Growth was established in 2011 and is based in New York City.


DEAL STATS #
Overall 24 of 31
Sector (E-Commerce) 1 of 1
Type (Venture) 2 of 5
Country (China) 1 of 1
Year (2019) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-01 Good American

Los Angeles, California, United States

Good American is a fully inclusive apparel brand to offer trend-forward designs that are made to fit women of all shapes and sizes. Good American was founded in 2016 and is based in Los Angeles, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-31 Herschel

Vancouver, British Columbia, Canada

Herschel is a design-driven global lifestyle brand that produces timeless products with utility design. Herschel's product range has expanded from backpacks to include luggage, headwear, accessories, apparel, and more. Herschel was founded in 2009 and is based in Vancouver, British Columbia.

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