M&A Deal Summary

CheckedUp Acquires Health Media Network

On October 21, 2022, CheckedUp acquired marketing company Health Media Network from RF Investment Partners

Acquisition Highlights
  • This is CheckedUp’s 1st transaction in the Marketing sector.
  • This is CheckedUp’s 1st transaction in the United States.
  • This is CheckedUp’s 1st transaction in Connecticut.

M&A Deal Summary
Date 2022-10-21
Target Health Media Network
Sector Marketing
Buyer(s) CheckedUp
Sellers(s) RF Investment Partners
Deal Type Add-on Acquisition

Target

Health Media Network

Norwalk, Connecticut, United States
website
Health Media Network provides digital point-of-care marketing services through its proprietary digital content platform. HMN’s digital networks run on screens placed in physician offices and provide specialty-specific, health-focused content tailored to patients’ health needs and interests. Health Media Network was established in 2007 and is based in Norwalk, Connecticut.

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Buyer(S) 1

Buyer

CheckedUp

New York, New York, United States

website

Category Company
Sector Marketing
DESCRIPTION

CheckedUp is a Digital Out-of-Home (“DOOH”) advertiser for pharmaceutical and medical device companies at the Point of Care (“POC”) and manages a 100% digital network. CheckedUp installs interactive digital wallboards and TV consoles in physician office exam rooms, infusion rooms, and waiting rooms. CheckedUp is based in New York.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Connecticut) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1

Seller(S) 1

SELLER

RF Investment Partners

Investor Investor Investor Investor Investor

website

Category Mezzanine Finance Firm
Founded 2016
PE ASSETS 683M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

RF Investment Partners is a private investment firm focused on providing flexible capital solutions to small and mid-sized companies. The Firm looks to invest $10 to $40 million of equity/debt capital capital to support businesses with at least $10 million of revenue. Funds are generally used to support buyouts, recapitalizations, acquisitions, shareholder liquidity needs, and family successions. RF Investment Partners was formed in 2016 and is headquartered in New York City.

DEAL STATS #
Overall 5 of 6
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Connecticut) 1 of 1
Country (United States) 5 of 6
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-01 MAX Surgical Specialty

Hackensack, New Jersey, United States

MAX Surgical Specialty provides administrative support services to its partner oral and maxillofacial surgery practices. MAX Surgical Specialty was founded in 2022 and is based in Hackensack New Jersey.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-17 Blackthorn.io

New York, New York, United States

Blackthorn.io provides payment and event management solutions for Salesforce users built within the platform, removing the need for complicated integrations. Blackthorn.io was founded in 2015 and is based in New York City.

Buy -
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