M&A Deal Summary

Amobee Acquires Videology

On July 17, 2018, Amobee acquired internet software and services company Videology for 101M USD

Acquisition Highlights
  • This is Amobee’s 3rd transaction in the Internet Software and Services sector.
  • This is Amobee’s 3rd largest (disclosed) transaction.
  • This is Amobee’s 5th transaction in the United States.
  • This is Amobee’s 1st transaction in Maryland.

M&A Deal Summary
Date 2018-07-17
Target Videology
Sector Internet Software and Services
Buyer(s) Amobee
Deal Type Special Situations/Distressed
Deal Value 101M USD

Target

Videology

Baltimore, Maryland, United States
website
Videology, Inc. is an enterprise technology company for advertising and media companies. Its video platform allows brands, agencies and media companies to plan, serve, manage, and monitor video ad campaigns using features and specifications typical to TV, while taking advantage of the advanced targeting, optimization, and efficiencies of digital media.

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Buyer(S) 1

Buyer

Amobee

Foster City, California, United States

website

Category Company
Sector Marketing
DESCRIPTION

Amobee, Inc. is a provider of digital advertising platform for advertisers, publishers and operators to achieve unparalleled results.

DEAL STATS #
Overall 6 of 6
Sector (Internet Software and Services) 3 of 3
Type (Special Situations/Distressed) 1 of 1
State (Maryland) 1 of 1
Country (United States) 5 of 5
Year (2018) 1 of 1
Size (of disclosed) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-22 Turn

Redwood City, California, United States

Turn, Inc. is a marketing software and analytics platform that delivers real-time insights for marketers, brands and agencies.

Buy $310M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-25 Amobee - Omnichannel Demand Side Platform and Advanced TV Platform

Foster City, California, United States

Amobee's Omnichannel Demand Side Platform and Advanced TV Platform optimizes outcomes for advertisers and media companies, improves consumer experiences, and optimizes cross-channel performance across linear, Connected TV, and digital media. Amobee's Omnichannel Demand Side Platform and Advanced TV Platform is based in Foster City, California.

Sell $239M
Mergr

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