M&A Deal Summary

Adams Outdoor Acquires Fairway Outdoor Advertising

On January 20, 2015, Adams Outdoor acquired marketing company Fairway Outdoor Advertising from ACON Investments and MidOcean Partners

Acquisition Highlights
  • This is Adams Outdoor’s 1st transaction in the Marketing sector.
  • This is Adams Outdoor’s 1st transaction in the United States.
  • This is Adams Outdoor’s 1st transaction in South Carolina.

M&A Deal Summary
Date 2015-01-20
Target Fairway Outdoor Advertising
Sector Marketing
Buyer(s) Adams Outdoor
Sellers(s) ACON Investments
MidOcean Partners
Deal Type Add-on Acquisition
Advisor(s) Moelis & Co. (Financial)
Hogan Lovells (Legal)

Target

Fairway Outdoor Advertising

Duncan, South Carolina, United States
website
Fairway Outdoor Advertising LLC was formerly known as Naegele Outdoor Advertising, Inc. is the fifth largest outdoor advertising company in the United States and one of the largest privately held companies in the industry.

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Buyer(S) 1

Buyer

Adams Outdoor

Lansing, Michigan, United States

website

Category Company
Founded 1983
Sector Marketing
DESCRIPTION

Adams Outdoor is an outdoor and location-based advertising firm, whose goal is to form marketing partnerships with advertisers providing them with the best media strategies. Adams Outdoor was formed in 1983 and is headquartered in Lansing, Michigan.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (South Carolina) 1 of 1
Country (United States) 1 of 1
Year (2015) 1 of 1

Seller(S) 2

SELLER

ACON Investments

Washington, District of Columbia, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 1996
PE ASSETS 6.9B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

ACON Investments is an international private equity firm that targets investments in the US, Europe, and Latin America. ACON's investment strategy covers 'opportunities at times of change - responding at points of inflection where value creation is possible'. Examples include businesses that serve the rapidly growing US Hispanic population, energy and energy service needs, businesses in need of operational help, and opportunities in Latin America resulting from economic deregulation and political liberalization. ACON's looks for companies where it can commit $20 to $150 million of equity capital. Target sectors include consumer products and services, distribution, business services and industrial manufacturing. ACON Investments was formed in 1996 and has offices in Washington DC; Houston, Texas; Los Angeles, California; and Madrid, Spain.

DEAL STATS #
Overall 14 of 26
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 6 of 15
State (South Carolina) 1 of 1
Country (United States) 8 of 17
Year (2015) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-10-16 Peter Piper

Phoenix, Arizona, United States

Peter Piper is a pizza and entertainment restaurant chain operating 32 company-owned locations and 115 franchises in the southwestern U.S. and Mexico. Peter Piper was founded in 1973 and is based in Phoenix, Arizona.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-18 Betterware de Mexico

Zapopan, Mexico

Betterware de Mexico is a direct-to-consumer seller of home organization and houseware products. Betterware’s product portfolio includes a large variety of items for the home, including for organization, storage, kitchen preparation, food storage, and basic furniture. Betterware de Mexico was founded in 1995 and is headquartered in Zapopan, Mexico.

Buy -
SELLER

MidOcean Partners

New York, New York, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 2003
PE ASSETS 10.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

MidOcean Partners is a private equity firm focused on acquiring controlling interests in middle-market companies throughout North America. The Firm has a preference for consumer and business services sectors including automotive, food/beverage, retail, consumer products, information services, infrastructure services, training and more. MidOcean seeks opportunities valued between $150 and $750 million where it can commit $75 to $300 million. In addition to investing equity, MidOcean also looks to provide flexible credit solutions as well. MidOcean Partners was formed in 2003 and is based in New York, New York.

DEAL STATS #
Overall 19 of 34
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 8 of 18
State (South Carolina) 1 of 1
Country (United States) 15 of 29
Year (2015) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-10 Global Knowledge

Cary, North Carolina, United States

Global Knowledge is a world leader in technical skills training, supporting major enterprises and IT professionals with innovative and flexible learning solutions and offering authorized content from major technology providers. Global Knowledge delivers training in multiple modalities, both on-demand and instructor-led through virtual delivery and classrooms, blended formats, and customized on-site training, directly and through a worldwide partner network. Global Knowledge was founded in 1995 and is based in Cary, North Carolina.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-05-29 LA Fitness International

Irvine, California, United States

LA Fitness is a operator of full-service fitness clubs and currently serves over 1,000,000 members in over 275 clubs from New York to California. Clubs range in size from 20,000 to 60,000 square feet and typically offer access to circuit training equipment, free weights, cardiovascular equipment, aerobics programs, swimming pools, whirlpools, saunas and steam rooms, as well as racquetball and basketball courts.

Sell -
Mergr

Product

Company

Legal