M&A Deal Summary

ZMC and Viacom Acquire Defy Media

On June 24, 2010, private equity firm ZMC and Viacom acquired media company Defy Media

Acquisition Highlights
  • This is ZMC’s 4th and Viacom’s 7th transaction in the Media sector.
  • This is ZMC’s 6th and Viacom’s 12th transaction in the United States.
  • This is ZMC’s 3rd and Viacom’s 3rd transaction in New York.

M&A Deal Summary
Date 2010-06-24
Target Defy Media
Sector Media
Buyer(s) ZMC
Viacom
Deal Type Going Private

Target

Defy Media

New York, New York, United States
Defy Media is a provider of innovative youth-focused media and full-scale marketing programs through multiple operating business units in digital, display advertising, direct mail, entertainment content creation and educational programming. Defy Media was founded in 1996 and is based in New York City.

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Buyer(S) 2

Buyer

ZMC

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2001
Size Small
Type Sector Focused
DESCRIPTION

Zelnick Media Capital (ZMC) is a private equity firm focused on the media and communications sectors. ZMC looks to partner with management teams when pursuing transactions and will consider a variety of transaction situations, including growth-oriented investments and companies in need of operational improvement. Zelnick Media Capital was formed in 2001 and is based in New York City.

DEAL STATS #
Overall 6 of 20
Sector (Media) 4 of 6
Type (Going Private) 2 of 2
State (New York) 3 of 4
Country (United States) 6 of 19
Year (2010) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-01-28 OTX

Culver City, California, United States

OTX Corp. is a consumer research and consulting company providing online-based research like advertising, customer loyalty, marketing, media, public affairs research, and survey management services.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-02-05 Cast & Crew

Burbank, California, United States

Cast & Crew is a provider of software and services to the entertainment production industry. Cast & Crew's software products and services assist in the areas of payroll & human resources, accounting & financial, and workflow & productivity. Cast & Crew was founded in 1976 and is based in Burbank, California.

Buy -
Buyer

Viacom

New York, New York, United States
Category Company
Founded 2005
Sector Media
Revenue 12.9B USD (2018)
DESCRIPTION

Viacom is a global media company which is home to a variety of entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories. Viacom was founded in 2005 and is based in New York, New York.

DEAL STATS #
Overall 12 of 17
Sector (Media) 7 of 10
Type (Going Private) 1 of 1
State (New York) 3 of 4
Country (United States) 12 of 15
Year (2010) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-09-22 Harmonix

Cambridge, Massachusetts, United States

Harmonix is a developer of groundbreaking music-oriented videogames. Harmonix has developed Guitar Hero I and Guitar Hero II games, Karaoke Revolution Party, Amplitude, Frequency, Eyetoy and the Rock Band franchise. Harmonix was formed in 1995 and is based in Cambridge, Massachusetts.

Buy $175M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-10-23 Harmonix

Cambridge, Massachusetts, United States

Harmonix is a developer of groundbreaking music-oriented videogames. Harmonix has developed Guitar Hero I and Guitar Hero II games, Karaoke Revolution Party, Amplitude, Frequency, Eyetoy and the Rock Band franchise. Harmonix was formed in 1995 and is based in Cambridge, Massachusetts.

Sell -
Mergr

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