M&A Deal Summary

Zedge Acquires GuruShots

On April 13, 2022, Zedge acquired internet software and services company GuruShots for 35M USD

Acquisition Highlights
  • This is Zedge’s 2nd transaction in the Internet Software and Services sector.
  • This is Zedge’s largest (disclosed) transaction.
  • This is Zedge’s 1st transaction in Israel.

M&A Deal Summary

Date 2022-04-13
Target GuruShots
Sector Internet Software and Services
Buyer(s) Zedge
Deal Type Add-on Acquisition
Deal Value 35M USD

Target

GuruShots

Tel Aviv, Israel
website
GuruShots offers a platform spanning iOS, Android, and the web that gamifies photography by providing a fun, educational, and structured way for amateur photographers. GuruShots was founded in 2014 and is based in Tel Aviv, Israel.

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Buyer(S) 1

Buyer

Zedge

Manhattan, New York, United States

website


Category Company
Sector Internet Software and Services
Revenue 9M USD (2020)
DESCRIPTION

Zedge is an app developer focusing on mobile phone personalization and entertainment. The company is a hub for self-expression used by millions for mobile phone personalization, social content, and fandom art. Its app enables consumers to showcase who they are, what they like, and amplify their persona. Zedge Premium enables content creators, ranging the gamut from A-list celebrities to emerging artists, to display their talent and sell their content to users. Zedge is based in Manhattan, New York.


DEAL STATS #
Overall 2 of 2
Sector (Internet Software and Services) 2 of 2
Type (Add-on Acquisition) 2 of 2
Country (Israel) 1 of 1
Year (2022) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-03 Emojipedia

Melbourne, Australia

Emojipedia is an emoji resource and foremost authority on emoji use. The company serves over 50 million pages of emoji information each month, providing up-to-date emoji definitions, data on emoji trends, and the latest news on emoji additions and approvals. Emojipedia was formed in 2013 and is based in Melbourne, Australia.

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