M&A Deal Summary

Zachert Private Equity Acquires Brands Within Reach

On September 29, 2020, private equity firm Zachert Private Equity acquired consumer products company Brands Within Reach from NewAge for 15M USD

Acquisition Highlights
  • This is Zachert Private Equity’s 1st transaction in the Consumer Products sector.
  • This is Zachert Private Equity’s largest (disclosed) transaction.
  • This is Zachert Private Equity’s 1st transaction in the United States.
  • This is Zachert Private Equity’s 1st transaction in New York.

M&A Deal Summary

Date 2020-09-29
Target Brands Within Reach
Sector Consumer Products
Buyer(s) Zachert Private Equity
Sellers(s) NewAge
Deal Type Divestiture
Deal Value 15M USD

Target

Brands Within Reach

Mamaroneck, New York, United States
website
Brands Within Reach owns and operates brands including Xing, búcha, Aspen Pure, and CoCo Libre and other assets and licensed brands such as Nestea, Volvic, evian, Illy, Kusmi Tea, Saint Geron, Grand Mere, Lucien, and Found. Brands Within Reach is based in Mamaroneck, New York.

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Buyer(S) 1

DESCRIPTION

Zachert Private Equity is a private equity firm focused on companies in distressed situations. The Firm targets companies with negative contribution margins in a variety of industries and will consider situations throughout Europe and the US. Zachert Private Equity was founded in 2019 and is headquartered in Grünheide, Germany.


DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2020) 1 of 1
Size (of disclosed) 1 of 1

Seller(S) 1

SELLER

NewAge

Denver, Colorado, United States

website


Category Company
Founded 2010
Sector Beverages
Employees1,091
Revenue 279M USD (2020)
DESCRIPTION

NewAge is a healthy products company dedicated to inspiring and educating consumers to “Live Healthy.” It is an omnichannel distributed company with access to traditional retail, e-commerce, direct-to-consumer channels across 60 countries worldwide. The company markets a portfolio of better-for-you products including the brands Tahitian Noni, TeMana, Nestea, Volvic, Illy Coffee, Evian, Búcha Live Kombucha, ’Nhanced, and others. The Company operates the websites www.newage.com, www.nonibynewage.com, www.nestea.com, www.volvic.com, www.illy.com, www.evian.com, and a number of other individual brand websites. NewAge was formed in 2010 and is based in Denver, Colorado.


DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2020) 1 of 1
Size (of disclosed) 1 of 1