M&A Deal Summary

Yellow Wood Partners Acquires Ecotools

On August 29, 2018, private equity firm Yellow Wood Partners acquired consumer products company Ecotools

Acquisition Highlights
  • This is Yellow Wood Partners’ 4th transaction in the Consumer Products sector.
  • This is Yellow Wood Partners’ 5th transaction in the United States.

M&A Deal Summary
Date 2018-08-29
Target Ecotools
Sector Consumer Products
Buyer(s) Yellow Wood Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

Ecotools

United States
Ecotools produces 100% cruelty-free and vegan synthetic makeup brushes, sponges, applicators, and bath accessories that are both stylish and eco-friendly.

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Buyer(S) 1

Buyer

Yellow Wood Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2009
PE ASSETS 1.8B USD
Size Large
Type Sector Focused
DESCRIPTION

Yellow Wood Partners is a specialist private equity firm focused on control and minority investments in the consumer sector. Yellow Wood targets growth companies generating positive cash flow and the potential and the potential for increased growth/improved margins. Specific areas of interest include food, beverages, pet care, home goods, outdoor/recreation, health/wellness, and beauty/personal care. The Firm looks to commit $35 to $200 million per company. Yellow Wood Partners was formed in 2009 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 5 of 11
Sector (Consumer Products) 4 of 9
Type (Buyout (LBO, MBO, MBI)) 2 of 3
Country (United States) 5 of 10
Year (2018) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-14 Freeman Beauty

Beverly Hills, California, United States

Freeman Beauty is a beauty company, thta offers a wide range of facial masks, dry shampoo, specialty bath & body, and foot care products that provide a spa-like experience in the comfort of your own home. Freeman Beauty was founded in 1976 and is based in Beverly Hills, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-22 Dr. Scholl s Shoes

St. Louis, Missouri, United States

Dr. Scholl's Shoes is a provider of foot care brand that has an over 110-year heritage with brand equity in the foot care category. Dr. Scholl's Shoes is based in St. Louis, Missouri.

Buy $585M
Mergr

Product

Company

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