M&A Deal Summary

Yellow Pages Acquires JUICE Mobile

On March 15, 2016, Yellow Pages acquired marketing company JUICE Mobile for 35M USD

Acquisition Highlights
  • This is Yellow Pages’ 1st transaction in the Marketing sector.
  • This is Yellow Pages’ largest (disclosed) transaction.
  • This is Yellow Pages’ 1st transaction in Canada.
  • This is Yellow Pages’ 1st transaction in Ontario.

M&A Deal Summary
Date 2016-03-15
Target JUICE Mobile
Sector Marketing
Buyer(s) Yellow Pages
Deal Type Add-on Acquisition
Deal Value 35M USD
Advisor(s) Telos Advisors LLC (Financial)

Target

JUICE Mobile

Toronto, Ontario, Canada
website
JUICE Mobile is a premium advertising technology company whose proprietary programmatic platforms facilitate the automatic buying and selling of mobile advertising between brands and publishers.

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Buyer(S) 1

Buyer

Yellow Pages

Montreal, Quebec, Canada

website

Category Company
Founded 1908
Sector Digital Media
Employees631
Revenue 288M CAD (2021)
DESCRIPTION

Yellow Pages is a digital media and marketing solutions company that supports local economies by helping neighbourhood businesses reach new customers and foster stronger relationships with existing clients through its various media and products. Yellow Pages was founded in 1908 and is based in Montreal, Canada.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2016) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-11-14 Réseau LesPAC

Longueuil, Canada

LesPAC.com is a classified website, with 1.8 million unique monthly visitors.

Sell $73M
Mergr

Product

Company

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