M&A Deal Summary

XLMedia Acquires ExciteAd Digital Marketing

On September 1, 2014, XLMedia acquired media company ExciteAd Digital Marketing for 19M USD

Acquisition Highlights
  • This is XLMedia’s 1st transaction in the Media sector.
  • This is XLMedia’s largest (disclosed) transaction.
  • This is XLMedia’s 1st transaction in Israel.

M&A Deal Summary
Date 2014-09-01
Target ExciteAd Digital Marketing
Sector Media
Buyer(s) XLMedia
Deal Type Add-on Acquisition
Deal Value 19M USD

Target

ExciteAd Digital Marketing

Ramat Gan, Israel
website
ExciteAd Digital Marketing Ltd. is a social and mobile gaming marketing firm.

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Buyer(S) 1

Buyer

XLMedia

Henley-On-Thames, Cyprus

website

Category Company
Founded 2008
Sector Marketing
Employees193
Revenue 72M GBP (2022)
DESCRIPTION

XLMedia is a online gaming marketing services provider. XLMedia PLC was founded in 2008 and is based in Henley-on-Thames, the United Kingdom.

DEAL STATS #
Overall 1 of 7
Sector (Media) 1 of 2
Type (Add-on Acquisition) 1 of 6
Country (Israel) 1 of 2
Year (2014) 1 of 1
Size (of disclosed) 1 of 7
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-16 Marmar Media

Tel Aviv, Israel

Marmar Media Ltd. is a performance media company for web and mobile.

Buy $7M
Mergr

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