M&A Deal Summary

WPP Acquires Conexance MD SAS

On July 7, 2016, WPP acquired software company Conexance MD SAS

Acquisition Highlights
  • This is WPP’s 1st transaction in the Software sector.
  • This is WPP’s 2nd transaction in France.

M&A Deal Summary

Date 2016-07-07
Target Conexance MD SAS
Sector Software
Buyer(s) WPP
Deal Type Add-on Acquisition

Target

Conexance MD SAS

Lille, France
Conexance MD SAS develops and commercializes mutualized data for distant retailers/resellers. Conexance is a database marketing company and a provider of proprietary statistical modeling to identify consumer behaviours and attributes that are strong predictors of future purchases. Conexance's solutions provide improved performance for customer prospecting as well as building customer loyalty both online and offline. Conexance’s data cooperative offers more than 25 million individual household buyers and 32 million digital profiles qualified by one billion business transactions from more than 500 data-contributing retailers and merchants.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom

Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.


DEAL STATS #
Overall 71 of 95
Sector: Software M&A 1 of 3
Type: Add-on Acquisition M&A Deals 63 of 86
Country: France M&A 2 of 2
Year: 2016 M&A 7 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-06 ePromode Sdn Bhd

Kuala Lumpur, Malaysia

ePromode Sdn Bhd is a brand activation agency in Malaysia. ePromode is best-known for adapting retail technologies to create engaging consumer experiences. It manages in and out-of-store brand activations, events and product roadshows, working with more than 2,000 in-store promoters. Clients include Nestlé, Permanis (ETIKA), Johnson & Johnson, Sony Mobile, Campbell, Reckitt Benckiser and Yeo’s.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-29 Promotion Execution Partners

Cincinnati, Ohio, United States

Promotion Execution Partners LLC is a project management and procurement company that oversees shopper marketing promotions for clients, in the US. PEP manages budgets, timelines and vendor coordination for programs like direct mail campaigns, sweepstakes and promotion events on behalf of clients. PEP ensures these projects are delivered on time, within budget and to meet the specifications of the client, freeing the client to focus on the big picture of running the business.

Buy -