M&A Deal Summary

William Hill Acquires Mr Green

On October 31, 2018, William Hill acquired digital media company Mr Green for 2.8B SEK

Acquisition Highlights
  • This is William Hill’s 2nd transaction in the Digital Media sector.
  • This is William Hill’s 2nd largest (disclosed) transaction.
  • This is William Hill’s 1st transaction in Sweden.

M&A Deal Summary
Date 2018-10-31
Target Mr Green
Sector Digital Media
Buyer(s) William Hill
Deal Type Add-on Acquisition
Deal Value 2.8B SEK

Target

Mr Green

Stockholm, Sweden
MRG Group is an online gaming company that offers entertainment and a first-class gaming experience in a responsible environment. The business has developed into a well-established online gaming company with a broad customer offer and a strong globally viable brand. MRG Group was formed in 2007 and is based in Stockholm, Sweden.

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Buyer(S) 1

Buyer

William Hill

London, United Kingdom
Category Company
Founded 1934
Sector Gaming
Employees15,500
Revenue 1.6B GBP (2019)
DESCRIPTION

William Hill Plc is a betting and gaming companies with approximately 1,500 licensed betting outlets and a leading telephone betting business. William Hill was founded in 1934 and is based in London, United Kingdom.

DEAL STATS #
Overall 2 of 4
Sector (Digital Media) 2 of 2
Type (Add-on Acquisition) 1 of 2
Country (Sweden) 1 of 1
Year (2018) 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-04-15 Playtech

Douglas, United Kingdom

Playtech is a developer of unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, CRM services and hosting. The Group’s capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account. Playtech was founded in 1999 and is based in Douglas, Isle of Man.

Buy $649M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-20 CG Technology Sports Book

Las Vegas, Nevada, United States

CG Technology Sports Book is a licensed bookmaker in Nevada and operator of seven Nevada sportsbooks at six prime Las Vegas resorts. Locations range from luxury destinations such as The Venetian, The Palazzo, and The Cosmopolitan to iconic classics like Hard Rock Hotel & Casino, Palms Casino Resort and Tropicana to the locals’ favorite Silverton Casino. CG Technology Sports Book is based in Las Vegas, Nevada.

Buy -
Mergr

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