M&A Deal Summary

WildBrain Acquires Cookie Jar Entertainment

On August 20, 2012, WildBrain acquired education company Cookie Jar Entertainment for 111M USD

Acquisition Highlights
  • This is WildBrain’s 1st transaction in the Education sector.
  • This is WildBrain’s largest (disclosed) transaction.
  • This is WildBrain’s 1st transaction in Canada.
  • This is WildBrain’s 1st transaction in Ontario.

M&A Deal Summary
Date 2012-08-20
Target Cookie Jar Entertainment
Sector Education
Buyer(s) WildBrain
Deal Type Add-on Acquisition
Deal Value 111M USD

Target

Cookie Jar Entertainment

Toronto, Ontario, Canada
website
Cookie Jar Group of Companies (formerly CINAR) develops, produces, markets and distributes high-quality, non-violent programming and supplemental educational products for children, families and educators worldwide.

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Buyer(S) 1

Buyer

WildBrain

Halifax, Nova Scotia, Canada

website

Category Company
Founded 2004
Sector Media
Employees700
Revenue 507M CAD (2022)
DESCRIPTION

WildBrain is a international family entertainment rights creation and management company with three-award-winning production facilities, worldwide distribution and a global consumer products business. WildBrain was founded in 2004 and is based in Halifax, Canada.

DEAL STATS #
Overall 2 of 7
Sector (Education) 1 of 1
Type (Add-on Acquisition) 2 of 3
State (Ontario) 1 of 2
Country (Canada) 1 of 3
Year (2012) 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-09-14 WildBrain Entertainment

Sherman Oaks, California, United States

WildBrain Entertainment, Inc. is an award-winning animation studio that produces and develops and produces television programming, motion pictures, commercial content and licensed merchandise.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-09-16 Ragdoll Worldwide

United Kingdom

Ragdoll Worldwide Ltd. develops and licenses children's entertainment content.

Buy CA$28M
Mergr

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Company

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