M&A Deal Summary

WD-40 Acquires Heartland

On June 3, 2002, WD-40 acquired consumer products company Heartland for 46M USD

Acquisition Highlights
  • This is WD-40’s 3rd transaction in the Consumer Products sector.
  • This is WD-40’s largest (disclosed) transaction.
  • This is WD-40’s 3rd transaction in the United States.
  • This is WD-40’s 1st transaction in Missouri.

M&A Deal Summary
Date 2002-06-03
Target Heartland
Sector Consumer Products
Buyer(s) WD-40
Deal Type Add-on Acquisition
Deal Value 46M USD

Target

Heartland

Kansas City, Missouri, United States
Heartland Corporation is a marketer of carpet and fabric spot removers and cleaners. Heartland's product portfolio includes its well-known Spot Shot(R) Carpet Stain Remover, related Spot Shot products and a group of developing brands.

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Buyer(S) 1

Buyer

WD-40

San Diego, California, United States

website

Category Company
Founded 1953
Sector Chemicals
Employees522
Revenue 519M USD (2022)
DESCRIPTION
Entrance to WD-40's corporate headquarters in San Diego, California.
Entrance to WD-40's corporate headquarters in San Diego, California.

WD-40 is a global consumer products company focused on delivering solutions for a wide variety of maintenance needs of “doer” and “on-the-job” users. The Company's principal product is WD-40, a multi-purpose maintenance product which acts as a lubricant, rust preventative, penetrant, cleaner and moisture displacer. WD-40 was formed in 1953 and is based in San Diego, California.

DEAL STATS #
Overall 4 of 7
Sector (Consumer Products) 3 of 4
Type (Add-on Acquisition) 4 of 7
State (Missouri) 1 of 1
Country (United States) 3 of 3
Year (2002) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2001-04-01 HPD Holdings

United States

HPD Holdings Corp. was acquired by WD-40 Company.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2004-02-10 1001 Carpet Cleaning Brand

United Kingdom

1001 is a carpet care brand in the UK. 1001 includes the trigger spot stain remover, liquid carpet shampoo, and aerosol carpet cleaning mousse among other products.

Buy £6M
Mergr

Product

Company

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