VMG Partners Mergers and Acquisitions Summary

Private Equity Profile

In the last 3 years, VMG Partners has acquired 1 company. It has also invested in 2 others.

VMG Partners’ most common sectors for investment are food (62%) and consumer products (34%). The Firm’s most common investment types include buyout (lbo, mbo, mbi) (50%) and stake purchase (23%). In total, VMG Partners has invested in 8 US states. Its largest (disclosed) acquisition occurred in 2005 when it acquired Timbuk2 Designs for $20M.

In the last 3 years, VMG Partners has exited 3 companies. The Firm’s most common exit type is trade sale (80%). VMG Partners’ largest (disclosed) exit occurred in 2015 when it sold Sequel Naturals for $550M.

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M&A Summary

  • M&A Total Activity33
    • M&A Buy Activity18
    • M&A Sell Activity15
  • Total Sectors Invested 3
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 15
  • M&A Advisors 3

VMG Partners

39 Mesa Street Suite 201,
San Francisco, California 94129
United States
(415) 632-4200
www.vmgpartners.com
cissell-roell@vmgpartners.com

VMG Partners is a private equity firm focused on investing in consumer product companies. VMG has a specific interest in the lifestyle, wellness, food and beverage, personal care, pet and leisure sectors of the consumer products industry. VMG targets US-based companies with revenues between $15 and $150 million. VMG was formed in 2005 and has offices in San Francisco and Los Angeles.


Investment Criteria

Sectors of Interest: Apparel/Textiles, Beverages, Consumer Products, Food, Leisure

Target Transaction Types: Buyout (LBO, MBO, MBI), Growth Capital, Stake Purchase

Geographic Preferences: East US, Midwest US, South US, West US

Transaction Criteria Min Max
Target Revenue 15 150
Target EBITDA - -
Investment Size - -
Enterprise Value - -
values in millions of USD

M&A Summary

Buy vs Sell

Year ≤ '15 '16 '17 '18 '19 '20 T
Buy (0.8/yr) # 14 1 1 1 1 - 18
vol $20M $20M
Sell (1.0/yr) # 10 2 - 2 1 - 15
vol $2.0B $286M $2.3B
  33

Most Recent M&A

Company Date Value Type
Velocity Snack Brands (VSB) 2019-10-09 - Buyout (LBO, MBO, MBI)
Playa Vista, California · www.velocitysnackbrands.com
Drunk Elephant LLC 2019-10-08 - Add-on Acquisition
Houston, Texas · www.drunkelephant.com
Bare Foods Co. 2018-05-25 - Divestiture
San Francisco, California · www.baresnacks.com
Ancient Nutrition 2018-03-08 - Growth Capital
North Palm Beach, Florida · www.ancientnutrition.com
Chicago Custom Foods LLC 2018-01-16 - Secondary Buyout
Elk Grove Village, Illinois · www.kernelseasons.com
Drunk Elephant LLC 2017-03-06 - Stake Purchase
Houston, Texas · www.drunkelephant.com
KAS Direct LLC (BabyGanics) 2016-07-26 - Add-on Acquisition
Hicksville, New York · www.babyganics.com
Justin’s LLC 2016-05-18 286M USD Add-on Acquisition
Boulder, Colorado · www.justins.com
Sonoma Brands 2016-01-05 - Growth Capital
Sonoma, California · www.sonomabrands.co
Sequel Naturals Ltd. 2015-06-09 550M USD Add-on Acquisition
Burnaby, British Columbia · www.myvega.com
View All >>

Portfolio M&A

Company Acquired Add-On/Sale Date #
Velocity Snack Brands (VSB) 2019-10-09 popchips, Inc. 2019-10-09 1
Playa Vista, California · www.velocitysnackbrands.com San Francisco, California · www.popchips.com

M&A by Sector

Sector Current # Value All-time # Value
Food 3 (50%) - 11 (61%) -
Consumer Products 3 (50%) 20M (100%) 6 (33%) 20M (100%)
Beverages - - 1 (6%) -
Total 6 $20M 18 $20M

Acquisitions By Geo

State/Country Current # Value All-time # Value
United States 6 (100%) 20M (100%) 18 (100%) 20M (100%)
  California 5 (83%) 20M (100%) 9 (50%) 20M (100%)
  New York - - 3 (17%) -
  Florida 1 (17%) - 1 (6%) -
  Texas - - 1 (6%) -
  South Carolina - - 1 (6%) -
  New Jersey - - 1 (6%) -
  Illinois - - 1 (6%) -
  Colorado - - 1 (6%) -
Total 6 $20M 18 $20M

Acquisitions by Deal Type

Type Current # Value All-time # Value
Buyout (LBO, MBO, MBI) 2 (33%) - 9 (50%) -
Stake Purchase 1 (17%) - 4 (22%) -
Growth Capital 2 (33%) - 3 (17%) -
Secondary Buyout 1 (17%) 20M (100%) 2 (11%) 20M (100%)
Total 6 $20M 18 $20M

Exits by Deal Type

Type Total # Value
Trade Sale - Public Company 8 (53%) 2.2B (96%)
Trade Sale 5 (33%) 85M (4%)
Secondary Sale 1 (7%) -
Unknown 1 (7%) -
Total 15 $2.3B

Top M&A Advisors

Financial Deals
Houlihan Lokey
1
Stifel, Nicolaus & Co., Inc.
1
Legal Deals
Kirkland & Ellis LLP
1

Deal Values

buy # Total
< $100M 1 $20M
TOTAL $20M
Largest Timbuk2 Designs, Inc.
$20M (2005-10-04)
sell # Total
$100M to $1B 6 $2.2B
< $100M 1 $85M
TOTAL $2.3B
Largest Sequel Naturals Ltd.
$550M (2015-06-09)

M&A Connections

Deals %
Acquired from
PE Firm(s)
100%
2 100%
Exited to
PE Firm(s)
13%
2 13%
Strategic(s)
87%
13 87%

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