VMG Partners Mergers and Acquisitions Summary

Private Equity Firm Profile

VMG Partners’ most common sectors for investment arefood (61%) and consumer products (31%) . The Firm’s most common investment types include buyout (lbo, mbo, mbi) (35%) and growth capital (31%). In total, VMG Partners has invested in 9 US states and 2 different countries. Its largest (disclosed) acquisition occurred in 2005 when it acquired Timbuk2 Designs for $20M.

In the last 3 years, VMG Partners has exited 3 companies. The Firm’s most common exit type is trade sale (86%). VMG Partners’ largest (disclosed) exit occurred in 2019 when it sold Quest Nutrition for $1.0B.

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M&A Summary

  • M&A Total Activity44
    • M&A Buy Activity23
    • M&A Sell Activity21
  • Total Sectors Invested 3
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 22
  • M&A Advisors 3

VMG Partners

39 Mesa Street, Suite 310,
San Francisco, California 94129
United States
(415) 632-4200
www.vmgpartners.com
cissell-roell@vmgpartners.com

VMG Partners is a private equity firm focused on early and growth stage investing in consumer products companies. VMG has a specific interest in the lifestyle, wellness, food and beverage, personal care, pet and leisure sectors of the consumer products industry. VMG targets US-based companies with revenues between $15 and $150 million. VMG was formed in 2005 and has offices in San Francisco and Los Angeles.


Investment Criteria

Sectors of Interest: Apparel/Textiles, Beverages, Consumer Products, Food, Leisure

Target Transaction Types: Buyout (LBO, MBO, MBI), Growth Capital, Stake Purchase

Geographic Preferences: East US, Midwest US, South US, West US

Transaction Criteria Min Max
Target Revenue 15 150
Target EBITDA - -
Investment Size - -
Enterprise Value - -
values in millions of USD

M&A Summary

Buy vs Sell

Year ≤ '18 '19 '20 '21 '22 '23 T
Buy (0.6/yr) # 20 3 - - - - 23
vol $20M $20M
Sell (1.4/yr) # 14 4 1 - 1 1 21
vol $2.5B $1.0B $163M $3.6B
  44

Most Recent M&A

Company Date Value Type
Illegal Mezcal 2023-09-11 - Trade Sale
Brooklyn, New York · www.illegalmezcal.com
Briogeo Haircare 2022-04-29 - Trade Sale
New York, New York · www.briogeohair.com
Solid Gold Health Products For Pets, Inc. 2020-11-12 163M USD Trade Sale
El Cajon, California · www.solidgoldhealth.com
Velocity Snack Brands 2019-10-09 - Buyout (LBO, MBO, MBI)
Playa Vista, California · www.velocitysnackbrands.com
Drunk Elephant LLC 2019-10-08 - Trade Sale
Houston, Texas · www.drunkelephant.com
Quest Nutrition LLC 2019-08-21 1.0B USD Stake Sale
El Segundo, California · www.questnutrition.com
Timbuk2 Designs, Inc. 2019-08-14 - Trade Sale
San Francisco, California · www.timbuk2.com
nutpods 2019-07-29 - Growth Capital
Bellevue, Washington · www.nutpods.com
Briogeo Haircare 2019-07-26 - Growth Capital
New York, New York · www.briogeohair.com
Perfect Bar Holdings LLC 2019-07-16 - Trade Sale
Sorrento Valley, California · www.perfectsnacks.com
View All >>

Portfolio M&A

Company Acquired Add-On/Sale Date #
Velocity Snack Brands 2019-10-09 popchips, Inc. 2019-10-09 1
Playa Vista, California · www.velocitysnackbrands.com San Francisco, California · www.popchips.com

M&A by Sector

Sector Current # Value All-time # Value
Food 3 (60%) - 14 (61%) -
Consumer Products 2 (40%) - 7 (30%) 20M (100%)
Beverages - - 2 (9%) -
Total 5 - 23 $20M

Acquisitions By Geo

State/Country Current # Value All-time # Value
United States 4 (80%) - 22 (96%) 20M (100%)
  California 2 (40%) - 11 (48%) 20M (100%)
  New York - - 4 (17%) -
  Washington 1 (20%) - 1 (4%) -
  Florida 1 (20%) - 1 (4%) -
  Texas - - 1 (4%) -
  South Carolina - - 1 (4%) -
  New Jersey - - 1 (4%) -
  Illinois - - 1 (4%) -
  Colorado - - 1 (4%) -
United Kingdom 1 (20%) - 1 (4%) -
Domestic 4 (80%) - 22 (96%) 20M (100%)
Cross-border 1 (20%) - 1 (4%) -
Total 5 - 23 $20M

Acquisitions by Deal Type

Type Current # Value All-time # Value
Buyout (LBO, MBO, MBI) 1 (20%) - 8 (35%) -
Growth Capital 3 (60%) - 7 (30%) -
Stake Purchase 1 (20%) - 6 (26%) -
Secondary Buyout - - 2 (9%) 20M (100%)
Total 5 - 23 $20M

Exits by Deal Type

Type Total # Value
Trade Sale - Public Company 10 (48%) 2.3B (64%)
Trade Sale 8 (38%) 85M (2%)
Stake Sale 1 (5%) 1.0B (27%)
Sold to Management 1 (5%) 220M (6%)
Secondary Sale 1 (5%) -
Total 21 $3.6B

Top M&A Advisors

Financial Deals
Houlihan Lokey
1
Stifel, Nicolaus & Co., Inc.
1
Legal Deals
Kirkland & Ellis
1

Deal Values

buy # Total
< $100M 1 $20M
TOTAL $20M
Largest Timbuk2 Designs, Inc.
$20M (2005-10-04)
sell # Total
> $1B 1 $1.0B
$100M to $1B 8 $2.6B
< $100M 1 $85M
TOTAL $3.6B
Largest Quest Nutrition LLC
$1.0B (2019-08-21)

M&A Connections

Deals
Acquired from
Investor(s)
9%
2 (9%)
Exited to
Investor(s)
5%
1 (5%)
Strategic(s)
90%
19 (90%)

FAQ

When was VMG Partners founded?

VMG Partners was founded in 2005.

What type of investor is VMG Partners?

VMG Partners is a private equity firm.

Where is VMG Partners headquartered?

VMG Partners is headquartered in San Francisco, California.

How much capital does VMG Partners have under management?

VMG Partners has 2.6B USD under management.

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