Investment Summary

Vitruvian Partners Invests In Peach

On May 1, 2011, private equity firm Vitruvian Partners invested in marketing company Peach

Investment Highlights
  • This is Vitruvian Partners’ 1st transaction in the Marketing sector.
  • This is Vitruvian Partners’ 7th transaction in the United Kingdom.
Investment Fate
  • Peach was sold to a consortium of financial buyers in 2016.

Investment Summary

Date 2011-05-01
Target Peach
Sector Marketing
Investor(s) Vitruvian Partners
Deal Type Growth Capital

Target

Peach

London, United Kingdom
Peach is a technology business automating the distribution workflow and delivery of advertisements from ad agencies & production companies to broadcasters and the online video industry. Peach was founded in 1996 and is based in London, United Kingdom.

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Investor(S) 1

Investor

Vitruvian Partners

London, United Kingdom

Category Private Equity Firm
Founded 2006
PE ASSETS 20.0B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Vitruvian Partners is an independent private equity firm that specializes in middle-market buyouts, growth buyouts and growth capital investments in the UK and elsewhere in Northern Europe. Vitruvian looks for companies that are 'operating in dynamic situations, where there is an opportunity to build strategic value'. The Group's target investment size is €40 to €600 million in transactions valued between €75m to €4bn. Sectors of interest include business services, consumer services, financial services, life science, healthcare services, media, technology, communications, and internet software. Vitruvian Partners was formed in 2006 and is based in London.


DEAL STATS #
Overall 8 of 69
Sector: Marketing M&A 1 of 1
Type: Growth Capital M&A Deals 2 of 19
Country: United Kingdom M&A 7 of 28
Year: 2011 M&A 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-04-01 Verastar

Sale, United Kingdom

Verastar is a UK provisioning marketplace, matching suppliers of a growing range of essential business services with a highly fragmented micro-SME customer base.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-06-29 Benify

Stockholm, Sweden

Benify is a provider of web-based total compensation management software and services to the Nordic market. The platform enables companies to communicate the full value of compensation and benefits to their employees, whilst at the same time simplifying and automating much of the associated administration by connecting directly into the systems of a broad range of benefits suppliers. Benify was formed in 2004 and is based in Stockholm, Sweden.

Buy -