Vitacost.com - Ownership and Business Overview

E-commerceCompany

Vitacost.com Ownership

Who owns Vitacost.com?

Vitacost.com is owned by The Kroger. It was acquired on July 2, 2014.

Was Vitacost.com formerly PE-backed?

Yes. Vitacost.com was formerly owned by 1 private investor.

Vitacost.com Business Overview

Where is Vitacost.com headquartered?

Vitacost.com is headquartered in Boca Raton, Florida.

How many employees does Vitacost.com have?

Vitacost.com has 790 employees.

What sector is Vitacost.com in?

Vitacost.com is an e-commerce company.

When was Vitacost.com founded?

Vitacost.com was founded in 1994.

E-commerce M&A Summary in 2014

Out of 60 sectors in the Mergr database, e-commerce ranked 51 in number of deals in 2014. The largest e-commerce acquisition in 2014 was Coastal Contacts - which was acquired by EssilorLuxottica SA for $430M.

Join Mergr to view all 31 acquisitions of e-commerce companies in 2014, including 6 acquisitions by private equity firms, and 25 by strategics.

Vitacost.com, Inc.

5400 Broken Sound Boulevard NW, Suite 500,
Boca Raton, Florida 33487
United States,
(561) 982-4180
www.vitacost.com

Vitacost.com, Inc. is an online retailer of nutritional supplements, and health and wellness products. It sells: vitamins, minerals, herbs, and supplements; sports nutrition products; bath and personal products; diet/weight management products; and other health and wellness products directly to consumers through its website, vitacost.com, and catalogs. The company offers thousands of products from over 800 third-party brands and its own proprietary brands, including Nutraceutical Sciences Institute branded products.


Company Summary

SECTOR

E-Commerce

Revenue

382   2013
(millions of USD)

Employees

790

Established

1994

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