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M&A Deal Summary

VerticalScope Acquires Hometalk

On November 9, 2021, VerticalScope acquired internet software and services company Hometalk

Acquisition Highlights
  • This is VerticalScope’s 5th transaction in the Internet Software and Services sector.
  • This is VerticalScope’s 7th transaction in the United States.
  • This is VerticalScope’s 2nd transaction in New York.

M&A Deal Summary
Date 2021-11-09
Target Hometalk
Sector Internet Software and Services
Buyer(s) VerticalScope
Deal Type Add-on Acquisition

Target

Hometalk

New York, New York, United States
Hometalk includes the online DIY home, cooking, and fashion communities. These communities serve over 6 million monthly active users (“MAU”) and provide a platform for creators to connect and share knowledge, tips, guides, videos, and product reviews. Hometalk was founded in 2011 and is headquartered in New York City.

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Buyer(S) 1

Buyer

VerticalScope

Toronto, Ontario, Canada
Category Company
Founded 1999
Sector Internet Software and Services
Employees192
Revenue 69M CAD (2024)
DESCRIPTION

VerticalScope is a technology company that has built and operates a cloud-based digital platform for online enthusiast communities in high-consumer spending categories. It enables people with common interests to connect, explore their passions, and share knowledge about the things they love. VerticalScope was founded in 1999 and is based in Toronto, Ontario.

DEAL STATS #
Overall 9 of 9
Sector: Internet Software and Services M&A 5 of 5
Type: Add-on Acquisition M&A Deals 7 of 7
State: New York M&A 2 of 2
Country: United States M&A 7 of 7
Year: 2021 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-09 Threadloom

Mountain View, California, United States

Threadloom has built an impressive suite of capabilities in the forums space ranging from email newsletters, and news feeds, to commerce-focused guides and product recommendations and reviews. Threadloom's mission is to restore authenticity to the Internet, beginning with shopping. It's the maker of Primary, a browser extension that takes unfiltered, raw product reviews buried deep in forums all over the web and brings them to shoppers in an easy-to-use interface. Threadloom was founded in 2015 and is headquartered in Mountain View, California.

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