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M&A Deal Summary

Upland Acquires Localytics

On February 7, 2020, Upland acquired internet software and services company Localytics for 68M USD

Acquisition Highlights
  • This is Upland’s 15th transaction in the Internet Software and Services sector.
  • This is Upland’s 3rd largest (disclosed) transaction.
  • This is Upland’s 17th transaction in the United States.
  • This is Upland’s 3rd transaction in Massachusetts.

M&A Deal Summary
Date 2020-02-07
Target Localytics
Sector Internet Software and Services
Buyer(s) Upland
Deal Type Add-on Acquisition
Deal Value 68M USD

Target

Localytics

Boston, Massachusetts, United States
Localytics is a provider of mobile app personalization and analytics solutions. Localytics gives brands the data, intelligence, and marketing channels to deliver a meaningful, personal customer experience. Localytics helps brands discover and deliver exactly what their customers are passionate about, and integrate those insights and experiences across other channels to deliver a digital customer experience that resonates.

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Buyer(S) 1

Buyer

Upland

Austin, Texas, United States
Category Company
Founded 2010
Sector Internet Software and Services
Employees998
Revenue 275M USD (2024)
DESCRIPTION

Upland develops and delivers cloud-based project, portfolio, and work management software applications for enterprises in the United States and internationally. The company provides seven enterprise cloud solution suites that enable more than one million users at over 9,000 accounts to win and engage customers, automate business operations, manage projects and IT costs, and share knowledge throughout the enterprise. Upland was founded in 2010 and is based in Austin, Texas.

DEAL STATS #
Overall 22 of 27
Sector: Internet Software and Services M&A 15 of 15
Type: Add-on Acquisition M&A Deals 19 of 24
State: Massachusetts M&A 3 of 4
Country: United States M&A 17 of 19
Year: 2020 M&A 1 of 1
Size (of disclosed) 3 of 16
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-07 Altify

Los Angeles, California, United States

Altify is a customer revenue optimization (CRO) company. Altify helps revenue teams visualize customers and their desired outcomes, unlocking revenue growth and building sales excellence. Built natively on the Salesforce Platform, Altify’s CRO application helps thousands of salespeople, sales leaders, and executives achieve sustained customer revenue optimization and sales success. Altify is based in Los Angeles, California.

Buy $84M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-20 Second Street Media

Saint Louis, Missouri, United States

Second Street Media, Inc. is an audience engagement cloud software platform. Second Street gives users the power to build contests, interactive content, and emails to grow revenue, database, and engagement. Second Street Media was founded in 2007 and is based in Saint Louis, Missouri.

Buy -
Mergr

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